CASE STUDIES

Objectives

To drive affinity for the Budweiser brand through its association with the Bud Rising festival.

How did it work?

As part of the BudRising Activity Budweiser held a special free gig at the Temple Bar Music Centre in Dublin where Maximo Park were performers together with The Noisettes.

Tickets were advertised in free sheet newspapers and online. Banner ads directed anyone who clicked through to the official budrising website to an area where they could register to receive a free ticket for the event to their mobile.

Promotional staff validated tickets with wireless handhelds that were networked to avoid mal - redemption

On the night itself posters hung around the venue calling on revellers to turn on their Bluetooth to receive a video clip of the band's new video to their phones for free.

Around 600 people were there on the night and so it was a great opportunity to see Bluetooth in action.

The interest that was generated from the posters and the file arriving onto phones.

They now had a permanent memory of the night and were able to pass it on to friends.

 

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