CASE STUDIES

How did it work?

 

To drive affinity for the Cadbury brand by bringing their Cadbury Eyebrows campaign to life on mobile.

Outdoor POS, along with sponsored TV Three adverts prompted consumers to text in to receive a link to the Cadbury Eyebrow WAP site. Here consumers could download the quirky TV Ad and ringtone.

The creative lent itself incredibly well to mobile, resulting in 8,500 ringtone downloads and nearly 4,000 TV AD downloads during the month long campaign.

 

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