CASE STUDIES

How did it work?

 

In support of the "Glass and a Half full" Cadbury campaign which included the widely publicised drumming gorilla we facilitated the Irish leg of the campaign with a text to win on-pack promotion.

The promotion featured on all 8 Square Cadbury chocolate bars and ran for a month and a half.

To win a prize and a half, every day and a half, consumers text in the last 4 digits of their barcode to shortcode 53799.

Prizes include a round the world trip and lonely planet guide book, a trip to the London Eye and a digital camera, overnight trip to the K Club and a Golf Bag.

 

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