CASE STUDIES
CARLSBERG CURIOUS DRIP MAT PROMO
Objectives:
To engage consumers via a unique interactive medium during their "down time" in the pub.
To bring to life Carlsberg core value of "living life beyond the obvious".
How did it work?
Curious consumers were prompted by the interactive drip mat to text to 'Carlsberg' to 50422
On texting in they received a MMS picture riddle to solve by themselves or with friends down the pub
To solve the riddle consumers simply texted 'Reveal' to 50422 to receive a branded MMS picture message giving them the answer
Click here to see it in action!
){kind=link}
RETURN TO CASE STUDIES
