CASE STUDIES

How did it work?

The competition was run On-Pack throughout Ireland and Northern Ireland and promoted on national radio over a 6 week period.

Entrants were asked to text the word STYLE together with the unique code from their bottle of Diet Coke to a standard rate shortcode to win. Every day some lucky soul won a designer handbag of their choosing.

Return2Sender provided the campaign's mobile elements, including Mobile WAP site ran on 02's iMode where you could also enter the competition.

 

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