CASE STUDIES

How did it work?

 

The objective of this campaign was to drive acquisition by generating awareness of Hibernian Aviva Health's new and innovative health plans.

This was achieved via mobile advertising. The campaign ran for 2.5 weeks across O2, RTE and entertainment Ireland mobile portals and achieved CTR's of up to 2.5% and was viewed by over 10,000 unique users.

Consumer clicked through into a fully branded mobile site which was designed to give full product and competition information. To drive as much acquisition as possible we included a 'click to call' link which connected the user directly to the call centre where they could get more information and ultimately purchase their health cover. Users could also enter their email addresses to request more info via email.

The secondary objective was to build overall awareness and confidence in the recently re-branded Hibernian Aviva Health brand, this was achieved through excellent creative and by maintaining the Hibernian Aviva tone of voice throughout the campaign.

 

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