CASE STUDIES

How did it work?

 

The Campaign was designed to drive awareness of the new Skinny Cow Hot Chocolate product range and increase consumer sampling by offering free tasters of the product.

The Campaign was supported by promotional flyers, along with banner advertising both on Web and WAP. Iphone specific banners were also developed in conjunction with entertainment.ie, to serve the high proportions of Iphone users that visit their site.

During the four week campaign consumers were driven to The Skinny Cow site where they could enter a draw to win a luxurious trip for two to New York, plus a year's supply of Skinny Cow Hot Chocolate!!

 

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