CASE STUDIES

How did it work?

 

Mobile users responded to the advertising by clicking through from banner to Mobile Internet (WAP) site. Once on the site visitors could download free Mr.T ringtones, wallpapers or download the ad. A competition to win a Nintendo Wii also featured on the site as did a Mr.T quiz

The campaign saw a click-through rates of 2 – 9%!! (<0.5% online), with a massive 27,000 downloads in 2 weeks!!

RETURN TO CASE STUDIES