"Mobile Agency gets good returns"

Irish Times
18th July 2008

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"Business Gets Digital"

Sunday Independent
27th January 2008

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"The Age of Mobile Marketing"

The Sunday Business Post
30th September 2007

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"Mobile Marketing Comes Of Age"

Peter Cluskey
The Irish Examiner & Siliconrepublic
25th May 2007

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"Mobile Advertising Launches"

Emma Kennedy
The Irish Independent
30th November 2006

Irish companies have found a new way to advertise their products, with the launch of Ireland's first mobile advertising campaign last week. But advertisers say that caution is required in order to respect consumer privacy. Irish companies have found a new way to advertise their products, with the launch of Ireland's first mobile advertising campaign last week. But advertisers say that caution is required in order to respect consumer privacy.

Users of 02 Ireland's internet service, i-mode, can currently access advertisements for confectionery company Cadbury Ireland on their mobile phones. Customers can enter a Cadbury's micro-site, specially designed for use on a mobile phone, by clicking on a Cadbury banner on their i-mode homepage.

The mobile advertising campaign was launched by Irish mobile marketing company Return2Sender. The Company's managing director, Donald Douglas, predicted strong growth in the mobile advertising sector as companies look beyond direct advertising via SMS.

"In Ireland it's estimated that over half of those with mobile phones can access the mobile internet so we expect to see a large number of companies integrating mobile advertising when planning campaigns over the next year." Mr Douglas said.

Mr Douglas added that advertisers had already shown considerable interest in mobile marketing. To date mobile advertisers have been somewhat limited, according to Mr Douglas, but changing technology and new methods means that the mobile technology market looks set to boom.

As more mobile users begin to access television on their phones, either live or via podcast, advertisers are closely watching the sector, according to Fiona Scott, media director at advertising firm McConnells. Eamon Clarkin, planning director with advertising agency Irish international BBDO, said that mobile advertising is exciting as it introduces another potential way of communicating with customers.

He said that the new medium would create new obligations for advertisers. Clarkin said that advertisers would need to be "very careful" due to the personal importance of mobile phones.

Scott also warned that companies who plan to use mobile advertising could face difficulties, given this private nature of a person's mobile phone. She said that advertisers would need to tread carefully in order to balance between effective advertising and invading the privacy of mobile phones. read more hide

"Firm launches Ireland's first mobile ads"

Business World (Digest)
27th November 2006

Irish mobile marketing company Return2Sender announced the launch of the country's first mobile advertising campaign. Irish mobile marketing company Return2Sender announced the launch of the country's first mobile advertising campaign.

The campaign, which was created in conjunction with Ogilvy One is currently featuring ads for Cadbury Ireland on 02 Ireland's i-mode.

Customers using i-mode handsets can click on a Cadbury banner running across 02's i-mode homepage and access a Cadbury branded micro-site, custom built to fit the screen of the mobile phone and can win cash prizes.

According to a recent report, the global mobile advertising market could grow to USD9.6 billion by 2010. Donald Douglas, Managing Director at Return2Sender commented there has already been substantial interest in mobile marketing from advertisers, as industry experts look beyond the limitations of direct response SMS. read more hide

"Mobile phone ad campaign launched"

Irish Examiner
25th November 2006

Marketing company Return2Sender has launched the country's first advertising campaign on mobile phones. Marketing company Return2Sender has launched the country's first advertising campaign on mobile phones.

The campaign, which was created in conjunction with Ogilvy One, is currently featuring ads for Cadbury on 02's i-mode. Donald Douglas, managing director at Return2Sender, said here has already been substantial interest in mobile marketing from advertisers. read more hide

"Mobile ads launched"

Irish Daily Mail
Finance News
25th November 2006

Dublin: Irish mobile marketing company Return2Sender announced the launch of mobile advertising campaign in Ireland yesterday. Dublin: Irish mobile marketing company Return2Sender announced the launch of mobile advertising campaign in Ireland yesterday.

The campaign is featuring ads for Cadbury Ireland on O2 Ireland's internet service i-mode. Customers of O2 Ireland using i-mode handsets can click on a Cadbury banner running across O2s i-mode homepage and access a Cadbury branded micro-site, custom built to fit the screen of the mobile phone.

Cadbury group product manager Shane Guest said yesterday: "We always strive to engage with our consumers in novel ways and this was an ideal opportunity to do so." read more hide