Since 2022 ALDI have been a partner with the IRFU on the ALDI Play Rugby Programme with Irish rugby stars like Paul O’Connell promoting the initiative.
As part of the sponsorship ALDI ran a nationwide campaign involving shoppers and schools where shoppers were able to collect one sticker for every €25 spent in any of the 155 ALDI stores nationwide and use that sticker on one of their local school’s posters.
A completed poster of 300 stickers earned their local school an entry into the main prize draw to win €50,000 plus an additional prize fund where 10 schools could also win €5,000 for their school facilities.
To extend the reach of the 2023/2024 promotion ALDI and their agency McCann Manchester turned to Return2Sender to create a ‘volume driving’ and technically robust prize draw promotion where shoppers could also use the unique codes on their stickers to enter 12 weekly draws for a chance to win €2,000 worth of shopping vouchers.
The results were outstanding with over half a million unique entries received with each entry attributable to €25 spent at ALDI.
-Promotional Microsite Design & Build & QA in line with McCann key visual / POS
-Unique Code Generation, QR Code Approval, printer liaison, POS, T&Cs sign off
-Database development, unique code validation and anti-fraud detection
-High availability, robust, pen tested, scalable, Web/DB IT environment on AWS
-Automated weekly prize draws, winner management and prize/data collection
-Weekly email promotion comms to all participants
-Opt-in/Opt-Out Consent Management, Data Processing in line with GDPR guidelines
-Shopper queries, customer care line and query resolution via email
-Dashboard for campaign statistics and graphs and reporting, data management, opt ins export
-Dashboard for validating poster submission and adding the image to the prize draw
-Dashboard portal for user access management for managing poster requests from schools
-Notification systèm and email alerts for all workflows
-Penetration test of Microsite, Web Server/Database, Dashboard & Control
panel for approval by ALDI stakeholders/I.T
-Post Campaign Data Analysis & B.I
