10 Examples Of Augmented Reality For Marketing & Packaging – 2021

Here are some nice examples of how Augmented Reality is being used for for Shopper/FMCG, Food & Beverage/Alcoholic Drinks and Hospitality.

 

1.Doritos Make Your Play – UK

 

What is it? 

It’s a scan to win integrated campaign that gives Doritos consumer the opportunity to win music themed prizes. The campaign utilises an Augmented Reality 3-D portal to instantly reveal prizes ( the prizes are nicely revealed via video animation and winners fill in a web form to claim their prizes).

What is the consumer/shopper journey: 

Consumers scan QR codes on out of home/ambient media or visit https://doritos.co.uk/makeyourplay

and enter their details to win prizes instantly.

Role of AR (our take): 

-Brand Awareness for Doritos Music Sponsorship, relevance amongst key 16-35 target market ( AR enabled campaigns are more immersive and relevant than traditional web entry mechanics and increase brand recall 4x)

-Data Capture via opt in email/sms

 

2. Jim Beam bARtender 

What is it?

This is a Web AR experience where consumers visit an AR enabled microsite to learn more about Jim Beam recipes via 3-D immersive serves and product shots

What is the consumer/shopper journey: 

Consumers scan QR codes or visit https://jimbeamwelcomes.com

Role of AR (our take): 

-Stimulate usage of Jim Beam for at home consumption via recipes and immersive content

-Link to shop-able buy now buttons to purchase Jim Beam for at home occasions and consumption

-Data Capture via opt in email/sms/likes/follows/shares

 

3. Red Bull Can Activation 

What is it?

This is a Web AR experience where consumers scan a QR code on ambient media ( flyers, posters) to turn the Red Bull can into many different creatures and objects ( reminiscent of transformers, robots in disguise!). The can  magically jumps out of the poster and re-appears on the table in front of you ( using ‘tap to place’ surface detection).

 

 

What is the consumer/shopper journey: 

Consumers scan QR codes from POS or ambient media and or visit the URL to get the experience.

 

Role of AR ( our take):

Secure point of sale visibility with thematic comms relevant to purchase

Brand awareness, relevance.

 

4. Coca Cola Central European Partners 

What is it/shopper journey?

This is a Web-AR experience where consumers scan QR enabled menu cards at P.O.P (point of purchase) on trade/dining.

After they scan the QR code they are taken to a microsite where they accept camera permissions and tap to place the experience on their table. The drinks then magically and beautifully appear on the table with options to learn more and view recipes.

 

Why AR / Role of AR:

This is a case of rock solid conversion at the point of purchase! Why wouldn’t any publican or restaurant operator NOT want to display these 3-D enabled menu cards ( and as we know placing things like menu cards on the ‘hot spots’ at the point of purchase is a 100% proven way of driving sales).  Top marks CCEP!

 

5. SKYY Vodka

This is a Web AR experience ‘portal’ where consumers visit a microsite ( presumably via paid ads, email comms, QR on OOH etc) to experience and virtually ‘sample’ the product.

Why AR / Role of AR (our take):

This is an awareness campaign but because of the immersive content it’s almost sampling campaign. it highlights the potential of AR to merge the gap between in-store merchandising and traditional digital merchandising ( where the images are usually very average).

6. Hersheys Voucher – Footfall Driver 

One of the challenges of doing giveaways or voucher campaigns is that the exchange can be a bit transactional and when you give something away for free the brand can get a little bit lost.

This campaign from Hershey’s delivers a voucher but the actual voucher itself is wrapped up in a gorgeous AR experience that builds brand and encourages purchase all at the same time.

The other challenge with vouchers is that it’s one thing to get people to download the voucher and another challenge entirely to actually get people to redeem the voucher. But this activation is so memorable and enticing that it is pulling out all the stops to get people to redeem.

So hats off to Hersheys for a joined up Shopper/Brand ( ShoppAR!) Activation.

 

7. Corona Beer – Integrated Comms & Buy Scan Win 

 

What is it?/Shopper Journey

This is an integrated campaign with comms at the top of the funnel with a call to action to go in-store and scan the logo on the pack for a chance to win and view recipes.

Consumers discover the ad online and click to experience the product in a sensory 3-D environment. There are games, recipes, and a host of other sounds and objects to interact with.

Why AR / Role of AR (our take):

This is another great example of 3-D merchandising.

 

8. Rivella AR experience 

How it works/shopper journey :

Visit www advertised via online ads, owned comms and QR codes in-store. Then accept camera permissions, scan the logo on the P.E.T bottle watch it come alive to tell the brand story. Find hidden objects and capture these for a chance to win prizes.

 

9. Club Colombia Pack Scan 

How it works/ Shopper Journey:

Visit www advertised via online ads, owned comms and QR codes in-store ( and on multi-packs). Then accept camera permissions, scan the logo on can/bottle, tap to place the experience on a flat surface and watch the brand spokesperson come alive as a hologram to tell the brand story.

 

 

10. Space Portal – 8th Wall 

How it works :

This is a great example of the potential of Augmented Reality portals from AR masters 8th Wall.  These type of experiences are perfect environments for creating treasure hunts or brand storytelling.