Ballymaloe Foods began with Ballymaloe Relish – a recipe that was always made and served in Ballymaloe House by Myrtle Allen. Yasmin Hyde brought it to market in 1990. The range has grown gradually over the last 30 years, and Ballymaloe now we make Pasta Sauces, Salad Dressings, Beetroot, Relishes and Meat & Roasting sauces.
As part of the activation of their 'Stir In' pasta sauces range, Ballymaloe were looking for a prize mechanic that would appeal to to their Millennial and Gen Z Shoppers.
Ballymaloe wanted a mechanic that would encourage purchase of the stir in range.
So they turned to use to create a buy scan win mechanic.
Running on paid Facebook, and Instagram and also on the Ballymaloe owned ( social, email, website) channels, we targeted shoppers to click the ads and then scan the label for a chance to win.
Once shoppers arrived at the landing page they were encouraged to buy Ballymaloe and scan the label. Once they scanned the label of the relevant SKU's an Augmented Reality sticker magically appeared on the jar inviting users to peel the sticker and then enter their details for a chance to win!
Augmented Reality ‘Scan win’ packaging recognition & SKU tracking
Web page/prize form design and build
Terms & Conditions Supply
Database design and hosting and security/ GDPR, opt-ins
Web/AR Analytics and reporting
Facebook/Instagram/Email attribution and analytics