
Guinness Rugby Game On Pack Promotion
Our latest on pack promotion for Guinness UK & Ireland invited shoppers to scan the QR code on the pack, then place a 3D Guinness Rugby pitch on to a flat surface and to swipe/kick the ball through the Augmented Reality posts. The promotion run over 9 months across multiple retailers. Players could win one of 400 prizes instantly and or be entered into prizes draws to win bigger prizes.