A promotional 'win mechanic' is a great way to get your brand noticed. The best ones encourage purchase, but also build loyalty, acquire first party data, & strengthen brand image.
We're a one stop shop for all types of promotions, from text & win, to web entry, QR, augmented reality, prize fulfilment, and rewards & vouchers.
Our automated workflows and platform approach enables us to deliver mechanics efficiently and affordably and securely.
Everything we do is tailored to your budget, activity goals and target shopper/consumer/employee.
We have 20 years of delivering all types of shopper/consumer mechanics for brands and agencies, on trade, in-store, at home, on-pack and everywhere else in between.
We aggregate learnings over multiple touch points, product categories, technologies and target audiences.
So, we know, what works and, what doesn't.
We provide our clients with a full service offering to engage your shoppers right across the shopper journey. From tried and trusted text and win mechanics, to web entry and augmented reality, plus QR 'scan win', we've got you covered.READ MORE
We take care of everything from creative and design, to technology build as well as prize fulfilment, legal T&Cs, and customer queries.READ LESS
100% ‘shopper centric’, cost effective, easy to set up, and SMS works on every type of phone. SMS is an incredibly versatile technology and even though person to person SMS is in decline, businesses and brands using SMS is in growth.READ MORE
We develop all types of SMS mechanics from instant win to hourly/daily/weekly draws. We'll text or call all prize winners and liaise with prize delivery partners on your behalf. We provide SMS services in UK, Ireland, USA, Australia and Europe.READ LESS
We create ‘responsive’ web entry mechanics that work on desktop, mobile and tablet. Campaigns can also link to SMS, QR codes, NFC tags, WhatsApp and of course, social comms. All of our web entry mechanics are stored on our IT security, GDPR- compliant, platform to make it cost effective, quick and easy to set up.READ MORE
Web Entry mechanics are a great way to acquire shopper email/SMS data. Did you know? 30% + of shoppers will opt into a brand's email and or SMS communications! We also develop web based comms like recipes, mini-games, augmented reality, 3-D merchandising and video content.READ LESS
A QR code or a ‘quick response’ code is a square black and white matrix that Marketers apply to packaging or printed materials so that consumers can scan them to visit a website, enter a competition, watch a video, discover product information or recipes or take part in an augmented reality experience.READ MORE
Our recent 2020/21 Shopper research with Behaviour & Attitudes revealed a 100% increase in QR code usage post covid. Email us for a free copy!READ LESS
If you wanted to run a promotion that 100% links to purchase then placing unique codes on pack was previously the only way to go. But now, new advances in 'computer vision' technology means that we can run promotions that use the receipt picture as a proof of purchase.READ MORE
Our platform automates this process entirely and...since you ask, yes, it sniffs out and flags entries from those sneaky compers who will try and enter without making a purchase.READ LESS
Every product that is sold has a barcode on it and these ‘markers’ can be interpreted by a phone's camera as a link to purchase. So, if you are looking to run a promotion where you want people to buy your product and scan it for a chance to win then a ‘scan the barcode to win’ is a great option.READ MORE
Scanning barcode mechanics also work really well with events, on trade activations and sampling teams. We can also geo-tag and geo-lock all activations to ensure that only certain defined locations can take part or win prizes. Everything we do 'runs on the web' and we can seamlessly embed our tech into iPads or sampling teams phones for ease of deployment. *agreed not every product has a barcode on it, some products sold via multipacks don't, but, multipacks have barcodes on them, so we can track that pack/SKU!READ LESS
We also take care of notifying and redeeming prizes across all types of draw mechanics and physical and virtual PIN based prizes.READ MORE
We can sync up our platfrom with 3rd party agencies, couriers and fulfilment houses and ensure everything is GDPR complaint and ensure there is no data leakage.READ LESS
We develop all types of apps for all types of sectors and budgets. Recent projects include a CPD tracker app for A&L Goodbody, A Hospital Formulary App for HSE/OLCHC and a walking tour app for Irish Heritage Trust.READ MORE
We also develop apps for promotions, events and sampling campaigns. There is simply no better way, to engage your customers, than with a nicely designed app. Fun fact: ( especially for the 'why would i download an app sceptics!) the Apple AppStore alone, generated 90 billion in sales for y/e 2021.READ LESS
Social and ‘Web-AR’ experiences for packaging, print, point of sale, website/comms and social media. Brand awareness experiences or mechanics for events or sampling teams. Here are some AR 'mechanics' we can deliver.
The 6 Nations Rugby is back! We created an on-pack ‘scan win’ Augmented reality campaign for Guinness/Diageo. Peel the Web-AR beermat for your chance to win instantly!PLAY VIDEO
Finally after 30 years of pain for Liverpool fans, it’s the premier league trophy in your hands ( or on your desk). Anything can be 3D now and 3D optimised products improve conversion at POP.PLAY VIDEO
For Kerrygold Ireland, we turned their iconic gold packaging into a shimmering Augmented Reality Christmas Star that shoppers could share on Instagram to win prizes.PLAY VIDEO
We developed a nice, engaging treasure hunt where players had to find 6 golden eggs, in their immediate camera view and then share a Bunny filter selfie for a chance to win.PLAY VIDEO
Here is a scan win we created for Rowse Honey. Scan the logo on the pack, watch the honey bee peel it away and win instantly. Turn on
your sound to hear the bees buzzing!
This is another, simple to do, WebAR, peel reveal mechanic for Original Beans. Scan the pack logo and watch it come alive and reveal a prize instantly!PLAY VIDEO
This AR game we built tracks a 3D ‘hoop’ into mid air to shoot basketballs into. To maximise uptake and gameplay, there is a prize based leaderboard & data capture.PLAY VIDEO
Here’s an AR filter we created on Facebook & Insta. It uses gesture controls to track shamrocks and kisses onto the viewers face. Share a plume of shamrocks by simply opening your mouth!PLAY VIDEO
Pre- covid we developed a PokemonGo! type AR treasure hunt for charity Pine2Pink. Find the virtual ribbons win a prize! Check out the video to see more.PLAY VIDEO
We'd love to show you what we can do for your brand.