Pricing
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On pack promotions are a tried and tested way of driving purchase and providing standout for brands at the point of purchase
We run all types ( SMS, Web, QR, AR) and take care of everything from concepts to campaign build, back end, reporting, prize draws, URN creation, legal, pack sign off.
Dairygold On Pack Promotion
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Entry with purchase are a guaranteed way to increase rate of sale and drive purchase. In our ALDI rugby promotion shoppers got a free sticker with purchase and a unique code to enter in a promotional microsite for a chance to win €2,000 per week or €50,000 for their local school.
ALDI Sticker & URN with purchase
Small but mighty and 100% ‘shopper centric’, cost effective and easy to set up SMS works on every type of phone. Because SMS is discreet it's great at getting (mostly self conscious people) to interact with your POS, OOH media, posters, radio and even TV. Also, by texting in a keyword people can get a link sent back by return which saves with the hassle of scanning QR codes and typing in URLs.
Augmented reality promotional mechanics can surprise and delight your customers with engaging, eye catching 3D experiences, games, prize promotions, treasure hunts and other fun immersive mechanics.
AR Mechanics also work on the web with no app required.
We also create AR experiences, like the Smirnoff one here, that aid product understanding and encourage purchase.
Branded games are a great way to get people to spend time with your brand. We create all types of games from hyper casual games to games that are linked to purchase. All of the games we develop work on the web with no app required.
The 'Spin The Wheel' mechanic is a powerful and versatile option in the promotional toolkit of digital marketers. 'Spin the wheel' can work in app, on a big screen at an event or as part of an instant win web-based promotion. We can also create different fun, animated, design options and prize tiers. We can even build 3D spin the wheel promotions, like the Gordons Gin one here, where it looks like there is a real 3D wheel of fortune right in front of you in-store!
All of our promotional mechanics ( Web Entry, Augmented Reality, Gamification, AR) can be embedded in client, retailer or employee apps. In our promotion for Just Eat, employees could win instant prizes for completing tasks and also for reaching the top of the weekly leader-board.
Advances in computer vision and augmented reality means that you can now run promotions and activations where brand owners can build incentivised ( or not as the case may be!) promotional experiences to encourage consumers to scan logos, printed images, receipts and other IRL/3D objects.
Advances in 'computer vision' technology mean that we can run promotions that use the receipt picture as proof of purchase. We provide clients with the web forms and a gallery log in to view, track and validate all receipts for picking winners and awarding prizes.
QR Codes on Point of Sale and Packaging are a great way to signpost shoppers to your web form, landing page or promotional microsite. In our WhiteClaw promotion we allocated one prize per outlet using Geo Technologies.
Retail media provides great reach for brands looking to encourage purchase. We can integrate our tech ( like in our Deliveroo Coke promotion) to ensure only shoppers who make a purchase are added to the prize draw.
We can create any type of promotional mechanic in WhatsApp like this Hendricks photo contest where shoppers had to submit a purchase for a chance to win.
Retailers and brand partners love promotions where their shoppers ( only) have an exclusive chance to win. By using geo technologies only genuine shoppers in-store can win a prize.
QR/web or SMS polling or voting is a fun and effective way to discover what your customers and fans are thinking and involve customers in your event, promotion , fundraising, or sponsorship programme. Our platform makes it easy to set up and report on in real time.
There’s something almost addictive about testing your knowledge and being rewarded for your genius. Quizzes can immerse consumers in your brand promotion or product experience. Branded quizzes can also provide a functional role in terms of helping brands understand product preferences and funnel towards purchase.
We can source, deliver, post, courier, ship, email or SMS any physical or virtual prize. Prizes can be integrated in your instant win or prize draw mechanics and everything we do is GDPR CCPC compliant. Fulfilment partners can also securely fetch all winners data from our platform securely without any data leakage or IT security risk.
