Competition Website Design

Coca-Cola Receipt-Scan-and-Win Competition Website Design

Web Entry Mechanics

RETURN2SENDER 20 February 2024

Web entry mechanics ( or web forms) reach the widest possible audience and can be embedded in any website, app or standalone as a microsite. Link in bio, paid ads, whats app/SMS or QR codes can signpost competition entrants landing pages. Additional conditions can be added to the form depending on what the business objective or activity goal is ( upload receipt, unique code, proof of purchase, geo location, voting, selfie etc etc.).

Competition Website Design 

If your brand is looking to host a promotional competition you will need a competition webpage called a promotional microsite.

Promotional Microsites are competition ‘entry mechanics’ whereby consumers enter their details for a chance to win a prize draw or instant win mechanic. We can design the full competition website for your brand.

There are a variety of methods to promote competition websites such as paid advertising, email/SMS comms, links in bio (Instagram) or through QR codes. In the case of OR codes, the entrant might be in-store or accessing via point of sale.

Competition websites are usually housed on a dedicated campaign URL or embedded within existing websites, apps or media partners.

They might also be ‘linked to purchase’ whereby the shopper has to input a unique code, upload a receipt, or scan a pack logo/barcode

Promotional microsites might also contain immersive games/gamification elements to make the promotion more engaging, memorable and relevant to younger shoppers.

These ‘web entry’ mechanics are a great way to keep consumers engaged and acquire 1st party data. In addition, they are also a great way of securing visibility/awareness amongst retailers and media partners.

We are experts at designing fun, innovative and engaging competition websites.

Key Benefits

-These promotions acquire 1st party data in the form of email addresses and mobile numbers.

-Furthermore, they are good for acquiring and retaining customers and nudging them towards purchasing.

-Promotional microsites work seamlessly on the desktop web, tablet and mobile via responsive web tech.

-They dovetail perfectly with QR codes for print, point of sale and OOH.

-Multi retailers and prize scenarios can be on the same site.

-There is potential to geo-lock promotions so only genuine shoppers within defined locations can enter the draw.

-They offer the opportunity to include other mechanics like uploading receipts, packaging shots, logo scanning and entering unique codes.

-There is scope to include mini-games, augmented reality, voting mechanics, scratch and win, wheel of fortune and other gamification mechanics.

Key Considerations for Set Up and Costing of a Competition Website

Here are some things to consider when setting up your promotional microsite:

-What is the promotional goal? Who is the target audience? This is key to planning your microsite.

-Is a static/dynamic QR code required for the point of sale?

-The number of retailers running the promotion.

-What type of prize draw? There are a few options such as win every day/hour/week or magic moments.

-Link to purchase – are unique codes or other input required as part of the entry process?

-On the other hand, must shoppers upload a receipt, pack shot/selfie, scan logo or proof of purchase to enter?

-Prize/retailer consideration. Will there be different prizes per retailer or will all prizes be distributed across all participating retailers?

-Geo-restrictions. Will we restrict the entries to certain outlets, territories or countries?

-Prize draws? How many will there be? There is also a choice between virtual and tangible prizes. Return2Sender can manage all scenarios.

-IT Audit. Will there be a penetration test and IT audit required?

-Entry volume and scale. Will there be a large volume of entries? Is high availability required to manage spikes in volume with -media and promotional support?

-Reporting – does the competition website require Google Analytics?

-Prize fulfilment – Who is managing prizes and contacting the winners?  We want to do this seamlessly.

-Campaign Url – Is it available? If so, book it on before going to print or booking media.

What we offer:

We have run 100s of comeptition websites, web forms and QR code mechanics for clients over the years. We can develop simple promotional web forms that cater for 100s of entries all the way up to robust IT-compliant promotions that have millions of entries.

Our ‘win-mekanix’ platform enables us to build web entry mechanics in hours not weeks. We can also provide URLs, and QR codes quickly for POS or media deadlines.

We can tailor the web entry mechanic to your brief. Additionally, we can include fun gamification elements to make your promotion more engaging and relevant to your target audience.

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