Text and Win Campaigns


RETURN2SENDER 20 February 2024

Small but mighty, SMS remains the unsung hero for cut through and eliciting a direct response. SMS is incredibly versatile especially for OOH, Radio, Print and Point of Sale. SMS campaigns are easy to set up, cost effective, accountable and because SMS is ‘discreet’ people might choose texting a keyword to a short-code then being over to scan a QR code. We have over 20 years of delivering text and win campaigns in UK, Ireland and understand the subtle details required to make your promotion a success.

What are text and win campaigns?

SMS ‘Text and win’ campaigns or SMS promotions are promotional mechanics whereby shoppers text in a keyword e.g. COKE to a short code ( e.g. 88101 or 50400) for a chance to win.

SMS work really in ‘on the go’ scenarios like a retail environment where shoppers might be less inclined to type in a web URL or scan a QR code. Because SMS is ‘discreet’ people are much more likely (especially when other humans are watching!)  to text a keyword to a poster than scan a QR code.

Text and campaigns are also easy to set up, and cost effective and invite less scrutiny from brand teams or IT Security ( because there is no publicly facing IP or web address).

Did you know? Although person to person SMS is in decline, person to machine SMS is in growth year on year and SMS text and win campaigns are more popular then ever.

Examples of text and win campaigns 

Text FOOTBALL and your match score prediction to 50400
Text CADBURY and name and DOB to 50400 for your chance to win
Text VOTE and the reference for a chance to vote and win
Text TAYTO and your barcode for a chance to win

Key Benefits:

Easy to set up ( hours not weeks!)
Rapid integration with POS, OOH and as a clever way of getting getting to web links in social
Little scrutiny from IT Security and Brand Police
100% Shopper Centric in busy retail environments ( Retail Partners also love text and wins)
Links to web entry mechanics where shoppers can text in to get the web URL/link to enter
Cost Effective
Accountable where different responses and prizes can link to different keywords

Key Considerations for Set Up and costing

Location of activity ( UK, N.IRE, Rep Of Ire, Europe, USA, Australia etc)
Number of keywords/retailers running the promotion – how many keywords do you need?
Prize mechanic draws ( daily, weekly, magic moment prizes draws)
Data required as part of entry ( e.g. text BRAND and name, address, DOB barcode, unique code etc)
Live Date/End Date
Short T&Cs required for POS
Possible URL required for T&Cs ( we can host if required)
Any IT sign off or docs/warranties required for IT audit or sign off/compliance
Prize fulfilment and process for contacting winners

What we offer: 

Recent Work

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