QR Code on Aperol Spritz’s Pacakaging

Donald Douglas
Published 13 June 2024

Aperol have added QR codes to their bottles. Customers must scan the code in order to unlock the perfect recipe.

Aperol Spritz- QR Code Packaging


Why We Like It

Call to Action- To get the measurements to make an Aperol Spritz, consumers must scan the code. This a big incentive for consumers and therefore they are more likely to use it.

Space Effective- This is a great way to incorporate the ‘perfect’ recipe on the packaging without taking up too much space. The packaging remains classy and simple however the QR code unlock the full recipe.

Engaging- The code brings customers to the main website thus allowing them to view other events and promotions that Aperol runs.

We run lots of on pack promotions and are experts at creating packaging that engages consumers and meets brands’ needs. Click here for examples of our previous work.

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