Apps continue to dominate people’s media usage online.

The reason for this is, that, despite the ubiquity of the web, the overall experience of using an app is much better than the web.

Some services that require lots of ‘native’ features like mapping, payments or image recognition- these could in theory be delivered via the web but the experience wouldn’t be as good as an app experience.

Shopping apps are a good example of this. The website is good but not half as good as the app experience, so people use the app to shop.

Apps inspire loyalty and with an app you can also personalise the experience you deliver for your customer.

The app you develop must deliver on your overall business and brand objectives.

Once you align the app with your funnel and KPI’s. then you’ll find lots of ways to engage your audience along their (usually, non-linear) path to purchase or engagement roadmap.

With over 11 years of developing apps we’ll ensure that the app we develop for your business, looks great and works technically, but most importantly that it works for your business strategy.

We’v experience across most business sectors, from FMCG to Pharma, Retail, Telco, Leisure and Professional Services.

We will help you launch your app via ASO, SEO, paid, owned, earned, PR, on-boarding etc.and support your app post launch.

Here's a checklist for designing an App
What is the role of the app and how does it align to business objectives?
What problem will the app solve for your customer/shopper/employee?
How will the app be updated? Do you require a content management system to update the app?
How will the app be distributed via paid, owned and earned channels?
How will the app be maintained? Note: Once an app is downloaded it's critically important to build and maintain a dialogue
Integration: How will the app be promoted and supported within the wider business?
Budget: What is the budget for the app? Is there budget for app analysis, app performance and app notifications, messaging etc?
KPI's: How will success be measured?
Here's a checklist for designing an App
What is the role of the app and how does it align to business objectives?
What problem will the app solve for your customer/shopper/employee?
How will the app be updated? Do you require a content management system to update the app?
How will the app be distributed via paid, owned and earned channels?
How will the app be maintained? Note: Once an app is downloaded it's critically important to build and maintain a dialogue
Integration: How will the app be promoted and supported within the wider business?
Budget: What is the budget for the app? Is there budget for app analysis, app performance and app notifications, messaging etc?
KPI's: How will success be measured?

Our work

We develop apps for all types of budgets and business. Our latest app that we designed for Just Eat rewards employees for completing tasks within Salesforce and for visiting outlets and locations. The app uses gamification techniques like leaderboards and geo mapping to motivate and engage Just Eat employees.

Our Services

Ideas & Strategy: We will provide you with all of our 19 years of creative, technical, and operational know how to make sure your app project is a success. Everything we create is consumer focused, and shopper centric.
Back end systems: We provide all of the ‘back end’ database and content management systems to securely launch and manage all data and business logic for your app project.
App launch: We will provide you with a launch plan to ensure your app reaches your target audience via app stores, paid advertising and best practice app discovery and on-boarding techniques.
Reporting: You will be able to view all of your campaign statistics within our secure MPOP platform login.
Security : Everything we do is delivered via our secure MPOP platform and built to the highest INFOSEC and GDPR standards with Azure, AWS or Google.
Rewards & Experience: We will use the latest 'gamefication' and app marketing techniques to ensure people are getting the best experience from your app.