Augmented Reality (AR) has been around for almost 20 years now, maybe even longer, and it basically involves using the camera of a smartphone to see an object and then overlay that object with some type of experience.
Snapchat (who refer to themselves as a camera company) are the most well-known brand right now who do good AR work with their filters and multi-player geo-games.
There are 3 ways to do AR and as before everything depends on your activity goal, audience, budget and where and when you are trying to engage with your target shopper/consumer or employee:
1)WEB-AR: visit www and scan a QR code, logo, URN or image to trigger a game/experience, competition or something shareable
2)Social: go to Facebook/Snapchat/Instagram and scan a logo to trigger a game/experience, competition, effect, filter or something shareable
3)App Based: download the app, scan the QR code or marker or surface to trigger a game/experience, competition, effect, filter or something shareable
The experience you create with AR will as ever, always be determined by :
1) what your business objectives and activity goals are
2) who your target shopper/consumer/employee is
3) what your budget is
4) where the experience is going to take place and how you can connect with your consumer/shopper
The sky is the limit with Augmented Reality. We can create all type of experiences for all types of budgets and briefs!