If you are thinking of running a promotion that’s a bit more engaging than a text to win or simple web entry mechanic then a ‘scan win’ Augmented Reality mechanic is a very good option.
Using augmented reality marketing mechanics is a great opportunity to not only get your brand to stand out but also deepen the levels of engagement and make a lasting impression.
Augmented reality mechanics can be developed on the web, in an app, or within social networks.
One of the main advantages of running scan win mechanics is that you don’t have to modify your product packaging to run promotions.
Once there is an identifiable ‘marker’ like a logo, or barcode or QR code on the pack, you can link your promotion to those packaging markers from your Instagram, SMS or email list, radio ad, TV ad, OOH…!