Augmented Reality Scan & Win

If you are thinking of running a promotion that’s a bit more engaging than a text to win or simple web entry mechanic then a ‘scan win’ Augmented Reality mechanic is a very good option.

Using augmented reality marketing mechanics is a great opportunity to not only get your brand to stand out but also deepen the levels of engagement and make a lasting impression.

Augmented reality mechanics can be developed on the web, in an app, or within social networks.

One of the main advantages of running scan win mechanics is that you don’t have to modify your product packaging to run promotions.

Once there is an identifiable ‘marker’ like a logo, or barcode or QR code on the pack, you can link your promotion to those packaging markers from your Instagram, SMS or email list, radio ad, TV ad, OOH…!

 

Checklist: Scan & Win Augmented Reality
Target audience – is augmented reality relevant to our shoppers/consumers?
Packaging 'markers' - what do we want people to scan? The logo? barcode? QR code? product outline?
Experience - what happens when they scan? is there animation or a game or just a simple entry form?
Social - can we create a mechanic that is shareable?
IT security/GDPR/legal – what are the client guidelines?
POS/Print media – what ‘markers’ can we can reliably scan in a pub/supermarket/ at home etc?
Brand assets – what do we have to utilise to enhance the experience and save budget on re-producing assets? Do we have any 2-D or 3-D assets?
Platforms – where is it easiest to build the experience – web/social/in-app? do we need Facebook or Apple approval and how will that affect our timings?
Testing – it’s important to test these things in context/in situ – when can we test and ensure we have enough time for feedback and changes
What are the KPI’s – is it all about sales uplift or retailer buy in or actual entries or all three?
Data: are we capturing data for ongoing comms?
Checklist: Scan & Win Augmented Reality
Target audience – is augmented reality relevant to our shoppers/consumers?
Packaging 'markers' - what do we want people to scan? The logo? barcode? QR code? product outline?
Experience - what happens when they scan? is there animation or a game or just a simple entry form?
Social - can we create a mechanic that is shareable?
IT security/GDPR/legal – what are the client guidelines?
POS/Print media – what ‘markers’ can we can reliably scan in a pub/supermarket/ at home etc?
Brand assets – what do we have to utilise to enhance the experience and save budget on re-producing assets? Do we have any 2-D or 3-D assets?
Platforms – where is it easiest to build the experience – web/social/in-app? do we need Facebook or Apple approval and how will that affect our timings?
Testing – it’s important to test these things in context/in situ – when can we test and ensure we have enough time for feedback and changes
What are the KPI’s – is it all about sales uplift or retailer buy in or actual entries or all three?
Data: are we capturing data for ongoing comms?

Our work

We offer clients with re-uable templates for ‘scan win’ augmented reality mechanics or we can create ideas and experiences based on a brief.

Our Services

Ideas & Strategy: We will provide you with all of our 12 years of *actual* Augmented Reality marketing experience. We know what works and what doesn't!
Logo recognition: We provide all of the Augmented Reality services for logo recognition, plus 2D and 3D object modelling, mapping and visualisation.
Experience: we will ensure the experience is rewarding and fun for your target consumer/shopper as well as making it easy to use and simple.
Global: we provide a global service across multiple languages and locations.
Launch: we will help you map your consumer/shopper journey to ensure that your experience reaches the correct audience.
Security : Every augmented reality campaign is delivered within our secure MPOP platform and built to the highest INFOSEC and GDPR standards with Azure, AWS or Google.