There is something magical about holding your phone beside a piece of point of sale and watching how your phone suddenly comes to life when your phone recognises that there is an ‘NFC tag’ embedded in the card-board.
NFC aligns your product or POS directly with the relevant context, media or location.
The ‘frictionless’ NFC experience is a great opportunity for marketers to surprise and delight their shoppers, consumers and employees.
Friction makes a big difference when you are trying to get people to interact with your brand in-store.
For example you might think that people would visit a microsite to learn about recipes and fun ways to use your product but actually when you think about it, typing in a web url on the go or trying to find it on Facebook or Google can be tricky – especially if you’re tight or don’t have a hand free!
NFC takes away all of that ‘friction’ and neatly signposts your shopper to your desired experience.
NFC doesn’t work on every phone however. It does work on most Android phones but it only works on newer iPhones.
In time NFC will work on all phones!