There is something magical about holding your phone beside a piece of point of sale and watching how your phone suddenly comes to life when your phone recognises that there is an ‘NFC tag’ embedded in the card-board.

NFC aligns your product or POS directly with the relevant context, media or location.

The ‘frictionless’ NFC experience is a great opportunity for marketers to surprise and delight their shoppers, consumers and employees.

Friction makes a big difference when you are trying to get people to interact with your brand in-store.

For example you might think that people would visit a microsite to learn about recipes and fun ways to use your product but actually when you think about it, typing in a web url on the go or trying to find it on Facebook or Google can be tricky – especially if you’re tight or don’t have a hand free!

NFC takes away all of that ‘friction’ and neatly signposts your shopper to your desired experience.

NFC doesn’t work on every phone however. It does work on most Android phones but it only works on newer iPhones.

In time NFC will work on all phones!

 

NFC ideas for promotions:
Place an NFC tag in POS and encourage shopper to tap for meal time inspiration and recipes ( the NFC tag can be ‘encoded’ to trigger a web link)
Embed an NFC tag in an event lanyard and encourage event attendees to go to the stand and tap the lanyard against an NFC enabled screen for a chance to win a prize
Embed an NFC tag in a drip-mat and trigger an on-trade Augmented Reality experience or filter on Instagram
Embed an NFC tag in POS in a hardware store and tap the phone to trigger a 1800 helpline being called for more detailed info on a big ticket item/purchase
Embed NFC tags in a magazine ad to trigger an app download for the magazines paid app
Embed an NFC tag and ‘encode’ it to trigger an SMS to send to a short-code
NFC ideas for promotions:
Place an NFC tag in POS and encourage shopper to tap for meal time inspiration and recipes ( the NFC tag can be ‘encoded’ to trigger a web link)
Embed an NFC tag in an event lanyard and encourage event attendees to go to the stand and tap the lanyard against an NFC enabled screen for a chance to win a prize
Embed an NFC tag in a drip-mat and trigger an on-trade Augmented Reality experience or filter on Instagram
Embed an NFC tag in POS in a hardware store and tap the phone to trigger a 1800 helpline being called for more detailed info on a big ticket item/purchase
Embed NFC tags in a magazine ad to trigger an app download for the magazines paid app
Embed an NFC tag and ‘encode’ it to trigger an SMS to send to a short-code

Our work

We’re a one-stop shop for Text & Win, Web Entry, QR code, Augmented Reality, and Mobile Apps. We work ‘to brief’ or as a studio/implementation partner.

Our Services

NFC tags: We provide NFC tags for all POS and 'Tap' scenarios. We test NFC tags on all devices.
NFC links: we will genrate all NFC links and any landing pages to signpost your NFC experience.
Stats: We provide all usage stats in our secure MPOP platform for your NFC campaign.
SMS & NFC: we can create NFC campaigns that trigger an SMS to be sent to a short-code
Ideas and campaigns: we can provide ideas, insights and all of our 16 years experience to ensure your NFC campaign is aligned to your goals.
Security : Every NFC campaign is delivered within our secure MPOP platform and built to the highest INFOSEC and GDPR standards with Azure, AWS or Google.