Web Entry Mechanics
The web has really caught up with apps in recent times and it’s now possible to develop a slick, almost app like experience.
You can even do ‘scan win’ augmented reality activations on the web where shoppers/consumers can scan pack logos and enter simple web forms for a chance to win.
We run a few different web entry different types of web entry mechanics.
As before the type of web entry mechanic will be determined by your goals, budget, target audience, and where you want to engage with your target shopper/consumer. For example if you want shoppers to scan packaging then connecting with them at home via social might be a better option.
In-store POS driven mechanics need to be very simple and easy to enter.
All data we receive, plus reporting and statistics and databases is housed within our secure, GDPR compliant MPOP platform. Any ‘opted in’ data capture and prize/winner notifying is managed here also.