APMC Awards

Allied Global Marketing were the Grand Prix winners at the 31stannual APMC Star Awards, held in Fallon & Byrne’s Exchange Suite on Thursday night, the 10th of April.  Their campaign, ‘Heineken – Player 0.0’ for Heineken Ireland won 3 Gold Stars, in addition to the coveted Grand Prix for a campaign that demonstrated innovation, ingenuity and creative excellence.

Speaking on behalf of the judging panel, Jimmy Murphy, one of Ireland’s foremost advertising and communications leaders, commented ‘It was a pleasure to judge the APMC Star Awards 2025. Another stellar year of world-class creativity, executed with extremely high levels of craft and flair. The ingenuity of the creative community in this country is on display throughout, and we were particularly impressed with the high standard of some newer brands in this market. Promotional Marketing remains a key driver for ambitious brands, and – although judging represents a big investment of time – I can speak for the whole panel by saying it was an honour to be involved’.