-
We’re at RDS Hospitality 2026
If you’re in retail, leisure or hospitality and would like to meet up, please do say hello or email us on [email protected] You can check out the website here for the event: https://hospitalityexpo.ie
-
Interview With Donald Douglas
Interview With Donald Douglas on That Great Business Show With Conall O’Morain November 2025: Here is an Interview With Donald Douglas on That Great Business Show With Conall O’Morain talking about the next phase of Return2Sender and creating immersive promotional mechanics for print, packaging, point of sale with augmented reality, computer vision, 8thWall and QR
-
Text & Win Campaigns – Bigger Than Ever
Some examples from Mr Beast, Donald Trump, Pizza Hut and of course Return2Sender Text & Win campaigns are bigger than ever and although person to person ( P2P) SMS is in decline, non-P2P SMS is actually in growth and its getting bigger. As people move from SMS to WhatsApp for person to person related messaging
-
App notification best practice and how to avoid app fatigue
Some examples of app notifications from Duolingo and others ‘Appy Out? Some new research has highlighted how people are deleting news apps because of too many app notifications so, here’s our top tips and some examples of how to keep your customers from un-installing. First of all some background: Operation Overload With News, News and
-
Aperol Promotion
Fancy getting your hands on some Altogether Now tickets? Fontaines D.C, CMAT, Nelly Furtado? We have some great prizes up for grabs in our latest promotion for Aperol. You can with tickets to Altogether Now where the line up includes Fontaines DC, Le Boom, Lewis Doyle, Leftfield, Groove Armada, Cliffords, Baxter Dury..the list goes on
-
Latest work Boyle Sports Fairyhouse Activation
Heading to Fairyhouse? Keep an eye out for our augmented reality treasure hunt. Scan all four posters for a chance to win Oasis tickets. We are delighted to be working with Boyle Sports on their Fairyhouse activation where visitors have a chance to win Oasis tickets. All you have to do is scan the QR
-
Share A Coke Is Back!
Share A Coke is back, 12 months after its initial launch in 2013. We are working with Coca Cola Hellenic to launch numerous promotions across its entire customer portfolio. Speaking about the campaign, the marketing director of Coca-Cola Ireland, Gavin Gillespie, said, “‘Share a Coke’ is about celebrating the magic of human connections, one personalised Coca-Cola
-
Guinness Augmented Reality Shopper Campaign
We are delighted to be working with DIAGEO to run their latest Augmented Reality packaging activation. If you are in Tesco Republic of Ireland or Northern Ireland keep an eye out for the in-store displays. Scan the QR code on the POS and then follow the on-screen prompts to scan your pack and redeem your
-
APMC Awards
We are delighted to be sponsoring this years APMC Awards. Good luck to all participants! Allied Global Marketing were the Grand Prix winners at the 31stannual APMC Star Awards, held in Fallon & Byrne’s Exchange Suite on Thursday night, the 10th of April. Their campaign, ‘Heineken – Player 0.0’ for Heineken Ireland won 3 Gold Stars, in addition to
Insights
NEWS &
INSIGHTS
Here are some of our latest campaigns, what we have been up to
generally, and interesting news and content from the world of promotional marketing, gamification and digital activation.