Branded Games
Branded games: way beyond ‘engagement’
Choose from our library of branded games and genres—cost-effective, easy to set up, and tailored to your brand and objectives.
Our games run seamlessly on the web across the shopper journey (events, OOH, on-pack, digital, social), with options like data capture, leaderboards, prize draws, and instant wins.
Level up with AR mini games and social filters using face, hand, and body tracking for more immersive, memorable experiences.
Kicking Games ( Football)
Kicking games are ideal for amplifying sponsorships—especially with the 2026 FIFA World Cup coming in summer 2026. They help brands tap into football moments when consumers are more willing to spend and trade up.
Even without official sponsorship, brands can launch simple penalty shootout or keepy-uppies games at events, in-store, or online.
We tailor every game to your brand, adding features like instant wins, prize draws, leaderboards, social sharing, and data capture. A predictor game at the end can further boost sign-ups and keep your brand top of mind.
Toss the ball ( toss games)
Long before consoles and the internet, toss games were staples of village fêtes, carnivals, and everyday indoor and outdoor play.
Throwing an object into a target uses simple skills—force, speed, and angle—combined with rewards like bragging rights or prizes. Their immediate, repeatable outcomes keep players engaged and coming back.
These games are highly versatile and adaptable to many product categories: a stationery brand could create a paper toss game, a recycling company a “red bin or brown bin,” and sports brands can build versions using balls.
Augmented reality can enhance these experiences, bringing toss games back into the physical world while aligning with the trend toward near-analogue play—offering “the best of both worlds.”
Kicking Game – Rugby
Kicking games are ideal for amplifying sponsorships—especially around major tournaments like the Rugby World Cup. They help brands tap into peak rugby moments when fans are more engaged and more likely to spend.
Even without official sponsorship, brands can launch simple conversion kick challenges, crossbar hits, or touchline kicks at events, in-store, or online.
We tailor every game to your brand, adding features like instant wins, prize draws, leaderboards, social sharing, and data capture. A predictor element at the end can further boost sign-ups and keep your brand top of mind.
Mouth catch / catch games
Mouth catch games leverage the camera ‘gesture’ functionality where the player has to catch the objects in their mouth for a chance to win.
Players can also use the head tilt functionality to move the catcher ( in this instance a cup) side to side for a chance to win.
These games work within TikTok or Snapchat or via www on the web.
You can also deploy these games at events and by connecting a special camera to a big screen via a MacMini or compatible computer ( usually a computer that can handle gesture/camera gameplay).
Flying games
One of the often overlooked benefits of branded games is that they can provide a crucial role in terms of educating your audience and changing behaviour especially if the subject matter is a bit ‘dry’ and the subject matter is a bit uninspiring.
We have built numerous types of games that address complex business objectives like educating young Bank of Ireland savers (above) on the difference between needs and wants or educating people on what objects go into the black bin or green bin or training young doctors on how to administer medicine to elderly patients.
When your advertising simply can’t get the message across or your people simply wont read the brochure or email ( batteries in bins anyone?) then games could play a crucial role in landing your message.
Endless Runner / Dodge em games
Since classics like Out Run and Speed Race, through to hits like Temple Run and Subway Surfers, the “dodge the baddies, collect the goodies” format has consistently kept players engaged and immersed.
These ‘Endless runner’–style games deliver fast-paced, repeat engagement, with players dodging obstacles and chasing high scores. Easy to pick up, they work well across events, in-store, and online, naturally driving competition.
Fully brand-able environments can be enhanced with leaderboards, instant win prizes and level ups, social sharing, and data capture, while challenges and un-lockables keep players coming back.
Shoot ’em games
Shooter games are a hyper-casual favourite (excuse the pun), working seamlessly in HTML or enhanced through augmented reality, where gameplay unfolds via the camera in the real world.
Their appeal lies in simplicity—fast action, easy controls, and constant rewards—delivering quick bursts of fun that work perfectly on mobile.
They’re also highly versatile, adaptable to any brand using classic good vs evil or contrast-driven narratives to shape gameplay.
Head the ball ( AR)
With the 2026 FIFA World Cup approaching and football fever building, branded games and filters help keep your brand front of mind as shoppers trade up on match-day essentials.
We create a range of experiences—from head-tilt and mouth-catch filters to 3D kicking and crossbar challenges—deployable on web, Snapchat, TikTok, and Facebook, as well as screens at events and retail activations.
Built on our WinMekanix platform, they’re quick to launch and support landing pages, data capture, leaderboards, and purchase nudges.
If you don’t see what you need, share your idea—we’ll scope and price it.
Features & benefits
Attention grabbing & value for money
Games go way being surface level engagement. They create wow factor and get people to stop and look ( especially at a events) and on their newsfeed.
TikTok, Snap, Instagram & WWW
Our games work as social media filter embeds on TikTok, Snap and Instagram and on WWW.
No App Required
Our HTML and Augmented Reality games run on the web and can be embedded in any website, email, QR code, digital screen, iPad etc.
Cost effective and easy to deploy
Quick to make and requiring little customisation. Libraries can be customised to match brand guidelines and retailer or media partnerships.
Secure & Compliant
All games work off our secure IT / legal compliant WinMekanix platform reducing set up and hosting costs and admin.
Prizes, leaderboards, data capture
WinMekanix platform automates adding leaderboards, prize draws, data capture, landing pages, T&Cs etc
What they say
“Boys and Girls have been working with Return2Sender since we first started the agency. Recently they created some Augmented Reality experiences for our client 3 at The Electric Picnic and 3 Olympia. They always deliver on time and on budget and our work is safe in their capable hands.”
“Return2Sender delivered a magical, premium AR experience that remained true to our Kerrygold iconic gold foil packaging. The response from shoppers and the trade to our Christmas Star was overwhelmingly positive.”
Game FAQs
We provide all types of games: catch games, shooter games, kicking games, memory games, quiz games, gesture games ( using hand, body, face tracking), endless runner games, candy crush type games, fruit ninja games.
We can provide either types and most of the games we deliver are a mix of both where we re-use existing projects to keep costs and time to market down.
Our games work via web pages, apps or via social. We can also provide games for events and interactive touch screens ( plus gesture based ones which leverage face and body tracking).
yes we can quickly set up prize draws, landing pages, data capture, leaderboards, age gates etc. we can also link games to purchase or geo locations or PIN protect etc.
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Who we work with
