Gamification campaigns

Spin the wheel / wheel of fortune

Prize wheel or spin the wheel campaigns capture everything that makes gamification such a powerful addition to your digital, shopper or event based campaign.

Is it the hypnotic motion and colour of the spinning wheel, the variety of prizes and variable rewards, or the irresistible feeling that, since someone just won, you’ll be next?

We can fully customise your spin-to-win experience to match your brand’s look and feel, advise on prize strategy and ad spend, and build the all-important database logic to ensure prizes and winning moments are perfectly aligned with your campaign or event duration.

We can deploy across event screens, online, in-app, on TikTok, Snap, or on-pack, as well as via print—wherever you need.

Pro tip for events: elevate engagement with our Spin Cam, where guests can wave or interact with a screen to trigger the wheel. We can also support staffing, screen hire, prize fulfilment — everything you need for a seamless activation.

Predictor Games

Predictor games are the ultimate low-effort, dual-screen immersive experience that can build ‘day of’ or ‘build up to’ the match, engagement.

Much like quizzes, they excel at weaving your brand into sporting or entertainment moments, amplifying emotional engagement, curiosity, and excitement.

They transform passive audiences into active participants while capturing valuable preference and behavioural data that can be used to power future personalised communications.

Add leaderboards, rounds, brackets and other nudges to drive excitement. Enlist influencers or brand ambassadors to add their predictions and re-circulate with their followers.

Give people an upcoming event and many will eagerly “pin their colours to the mast,” driven by the allure of bragging rights and the thrill of proving their knowledge, intuition, and insight.

Mini Games

One of the main strengths of gamification is that it’s fun and doesn’t feel like hard work (such as filling in forms or tagging friends).

Brand messaging is naturally built into the gameplay.

Branded games are the ultimate expression of gamification, tapping into powerful drivers like curiosity, achievement, competition, connection, and escape.

For example, in a campaign for Coca-Cola, we encouraged shoppers to consider the 1.25L bottle for mealtimes by creating a game where users learned simple recipes and then played a catch game to collect ingredients for a chance to win prizes.

We can create any type of mini-game—shoot ’em up, catch games, endless runners, penalty kicks, rugby, basketball—you name it.

There are now over 3 billion gamers worldwide—and it’s not just kids. More women play games than men.

Check out our dedicated games section in the nav bar.

Memory Games

Memory games, like many gamified prize mechanics, are a great way to engage audiences while keeping your brand front and centre.

Brand recall is central, with players matching pairs of brand-related images to complete the game.

As with all gamification, these simple mechanics turn passive audiences into active participants, while capturing first-party data and reinforcing key brand messages.

In a Carlsberg example, the objective was to celebrate the brand’s heritage alongside a centenary campaign. Players matched historic beer mats from the past 100 years—perfectly aligning gameplay with the campaign message.

This simple format reinforces the brand story and supports the wider campaign.

We can tailor memory games to your objectives, brand look and feel, and promotional rules—adding leaderboards, retailer APIs, or deploying at events as needed.

Quizzes

One of the great things about quizzes is that they place your brand at the centre of the promotion or experience. In the Schweppes “gin logo quiz” example, questions can be built around brand partners, helping drive social sharing and maximise reach.

This quiz was activated in pubs, which works particularly well as it gets people talking about the brand while considering their next order. From a gamification perspective, quizzes are effective because they spark curiosity, create a need for completion, offer a sense of achievement, enable self-discovery, and provide instant feedback.

New AI-powered quiz platforms like Octane AI, Zoovu, and involve.me can also help increase AOV, basket size, conversion, and personalised recommendations.

Treasure Hunts

There’s something inherently playful and nostalgic about a treasure hunt—think back to childhood games of hide-and-seek and how engaging they were.

From a marketing perspective, treasure hunts or quests give guests a compelling reason to explore—whether a venue, website, or map-based journey—boosting engagement, dwell time, and sponsor exposure.

Rewards, clues, leaderboards, and level-ups drive motivation, while the interactive format creates energy and highly shareable, memorable moments.

Treasure hunts can be designed in many ways, and we’ve delivered variations tailored to different briefs, budgets, audiences, and environments.

Recent examples include BoyleSports at the Curragh, the Jameson Pub Tour, and WorldSkills at the RDS.

Scratchcards

What is it about scratch cards that people love?

Is it the satisfying act of scratching the panel and the immediate dopamine hit of seeing two matching symbols—only to lose on the final reveal?

Scratch cards create a strong sense of anticipation—“this is the moment I’ll win.” Often, wins come as “play again,” encouraging repeat engagement.

Even when losing, they remain a low-friction, easy-to-play mechanic—making them ideal for promotions, loyalty, and communications.

We can create a range of digital scratch experiences with varied outcomes, deployed across the shopper journey—online, in-store, on-pack, or via augmented reality. For the above example, we overlaid a scratch experience onto the Rockshore glass and logo for added fun and experience.

We can also manage traditional paper scratch card promotions if required.

Prize Drops

If we’re being purists, prize drops (like sneaker drops) aren’t strictly gamification—but they’re still a powerful way to create urgency and build lasting brand recall.

Think about it: you want to win tickets to your favourite festival, so you sign up for a prize drop and receive updates over days or weeks about upcoming releases. It’s a great way to keep your brand top of mind.

We can create prize drops using email, SMS, social, waiting rooms (we won’t mention Oasis!), countdowns, leaderboards, and consolation prizes.

We can also use location-based mechanics, where users must be in a specific place to unlock the experience and make it time sensitive.

To enhance engagement further, we can add 3D or augmented reality elements—such as gift boxes, treasure chests, portals, or even fairy doors, like we recently created in a park. The options are limitless.