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Share A Coke Is Back!
Share A Coke is back, 12 months after its initial launch in 2013. We are working with Coca Cola Hellenic to launch numerous promotions across its entire customer portfolio. Speaking about the campaign, the marketing director of Coca-Cola Ireland, Gavin Gillespie, said, “‘Share a Coke’ is about celebrating the magic of human connections, one personalised Coca-Cola…
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Guinness Augmented Reality Shopper Campaign
We are delighted to be working with DIAGEO to run their latest Augmented Reality packaging activation. If you are in Tesco Republic of Ireland or Northern Ireland keep an eye out for the in-store displays. Scan the QR code on the POS and then follow the on-screen prompts to scan your pack and redeem your…
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APMC Awards
We are delighted to be sponsoring this years APMC Awards. Good luck to all participants! Allied Global Marketing were the Grand Prix winners at the 31stannual APMC Star Awards, held in Fallon & Byrne’s Exchange Suite on Thursday night, the 10th of April. Their campaign, ‘Heineken – Player 0.0’ for Heineken Ireland won 3 Gold Stars, in addition to…
Insights
NEWS &
INSIGHTS
Here are some of our latest campaigns, what we have been up to
generally, and interesting news and content from the world of promotional marketing, gamification and digital activation.