The Brief & Background
Sofildel and their agency of record, Bloom, were launching their new ‘Natural Bamboo range for Softness & Sustainability’. To drive awareness for this ( and to get shoppers to pick up the new pack) Bloom approached Return2Sender to devise an on pack promotion.
We created a scan the pack ‘overaly’ augmented reality promotion where shoppers could scan the new bamboo logo and ‘image targets’ on the packs to win instant prizes ( note, there is no change to pack artwork to run these promotions).
Once shoppers scanned the logos on the pack, the pawsome kittens came to life, jumped out of the pack, and if they did a dance shoppers won an instant prize.ย
What We Delivered:
-Landing page design ( CSS, HTML)ย
-3D Animation of kittens
-Augmented reality 8th Wall experience and integrationย
-Target matching, logo recognition of the packs
-Instant win ‘magic moments’ prize draws, apis to select and control different prizes typesย
-Landing pages for prize claim ( secure control and access to ensure correct number of prizes awarded)ย
-Secure access for prize fulfilment agency to export data then pick and pack prize data
-Penetration testing, IT audit and compliance with ย Sofidelย
-Dashboard for reporting and access for all stakeholders
Project Details
DATE
December 8, 2023
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