Text & Win Campaigns

Overview:

Did you know? Although person to person ( P2P) SMS is in decline, non-P2P SMS is actually in growth.

The reason: SMS campaigns are easy to set up, cost effective, accountable and because SMS is ‘discreet’ people are much more likely (especially when other humans are watching!) to text a keyword to a poster than scan a QR code.

For in-store promotions, on-pack competitions and as a direct response mechanism for OOH (and in social where you can’t post web links except ‘in bio’) the key benefit of SMS has to be that shoppers are more likely to discretely fire off a keyword to a short code than type in a microsite URL or orientate their phone to scan a QR code when they are out and about!

Added to that is the fact that SMS promotions take hours not weeks to set up and supply for POS and because there is no publicly facing IP/web address they require little scrutiny from IT technical oversight or brand team and you can see why text and win campaigns are as popular as ever.

Key Benefits:

Easy to set up ( hours not weeks!)

Rapid integration with POS

Little scrutiny from IT Security and 'Brand Police'

100% Shopper Centric ( Retail Partners also love text and wins) works in areas where wifi or 4G is poor

Links to web entry mechanics where shoppers can text in to get the web URL/link to enter

Checklist for Set Up and costing:

Location of activity ( UK, N.IRE, Rep Of Ire, Europe, USA, Australia etc)

Number of keywords/retailers running the promotion

Prize mechanic ( daily, weekly, magic moment prizes draws)

Data required as part of entry ( e.g. text BRAND and name, address, DOB barcode, unique code etc)

Live Date/End Date