Promotional Mechanics & Digital Activations

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OPTIONS

A promotional mechanic is a great way to get your brand noticed. The best ones encourage purchase, acquire 1st party data, build loyalty, and strengthen brand image. We are a one stop shop for all types of promotional mechanics and digital activations. We do everything from initial concepts to design and technical build, right the way through to prize sourcing, sending out digital rewards and vouchers right the way through to managing consumer queries and writing T&Cs and making sure everything is compliant and above board.

Promotional Mechanics & Digital Activations.

Online, OOH, on trade, on pack, in-store, events, social. We work across the entire shopper/consumer journey. Drop us a quick brief and we can tailor our response to your brand's objectives.

Events, OOH, Tourism, Leisure Attractions

Augmented Reality Marketing & Promotions

Augmented reality promotional mechanics and activations can surprise and delight your customers with engaging, eye catching 3D experiences, games, prize promotions, treasure hunts and other fun immersive mechanics. AR Mechanics also work on the web with no app required. We also create AR experiences, like the Smirnoff one here, that aid product understanding and encourage purchase.

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Augmented Reality Marketing & Promotions
Retail & Shopper Activation

Spin The Wheel / Prize Wheel Promotions

The 'Spin The Wheel' or 'Wheel of future' mechanic is a powerful and versatile option in the promotional toolkit of digital marketers. 'Prize wheels' can work in app, on a big screen at an event or as part of an instant win web-based promotion. We can also create different fun, animated, design options and prize tiers to align with your brand assets and products. . We can even build 3D spin the wheel promotions, like the Gordons Gin one here, where it looks like there is a real 3D wheel of fortune right in front of you in-store!

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Spin The Wheel / Prize Wheel Promotions

Geo Targeted Promotions

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Geo Targeted Promotions

Receipt Scan

Advances in 'computer vision' technology mean that we can run promotions that use the receipt picture as proof of purchase. We provide clients with the web forms and a gallery log in to view, track and validate all receipts for picking winners and awarding prizes.

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Receipt Scan

competition entry form

Competition entry forms, campaign microsites or web entry mechanics provide a richer experience to engage shoppers and enable brands to also capture data for ongoing communications. Web entry mechanics also dovetail nicely with QR Codes and can also be housed within retailer apps or brand hubs. Our ‘win-mekanix’ platform enable us to build web entry mechanics in hours not weeks and provide URLs, QR codes quickly for POS deadlines.

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competition entry form

Retailer Media Promotions

Retail media provides great reach for brands looking to encourage purchase. We can integrate our tech ( like in our Deliveroo Coke promotion) to ensure only shoppers who make a purchase are added to the prize draw.

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Retailer Media Promotions

WhatsApp Promotions

We can create any type of promotional mechanic in WhatsApp like this Hendricks photo contest where shoppers had to submit a purchase for a chance to win.

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WhatsApp Promotions

Gamification

Level up your promotions.

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Gamification

Augmented Reality Promotions & Activations

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Augmented Reality Promotions & Activations
Selfie filters and lenses Logo matching and packaging scan promotions Magic mirrors and installations +5 more

Voting Promotions

QR/web or SMS polling or voting is a fun and effective way to discover what your customers and fans are thinking and involve customers in your event, promotion , fundraising, or sponsorship programme. Our platform makes it easy to set up and report on in real time.

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Voting Promotions

quizzes

There’s something almost addictive about testing your knowledge and being rewarded for your genius. Quizzes can immerse consumers in your brand promotion or product experience. Branded quizzes can also provide a functional role in terms of helping brands understand product preferences and funnel towards purchase.

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quizzes
Retail & Shopper Activation

Retail Shopper Digital/E-Comm Promotions & Activations

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Retail Shopper Digital/E-Comm Promotions & Activations
On Pack PromotionsScan To Win QR Code Promotions Text & Win Campaigns +6 more

with-purchase-promotions

Entry with purchase are a guaranteed way to increase rate of sale and drive purchase. In our ALDI rugby promotion shoppers got a free sticker with purchase and a unique code to enter in a promotional microsite for a chance to win €2,000 per week or €50,000 for their local school.

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with-purchase-promotions

Treasure Hunts

Treasure hunts are a great way for engage consumers for a variety of reasons. There's the fun aspect of exploration, problem-solving, and of people's innate sense of adventure. Treasure hunts are stimulating and socially rewarding.

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Treasure Hunts

text and win campaigns

Small but mighty and 100% ‘shopper centric’, cost effective and easy to set up SMS works on every type of phone. Because SMS is discreet it's great at getting (mostly self conscious people) to interact with your POS, OOH media, posters, radio and even TV. Also, by texting in a keyword people can get a link sent back by return which saves with the hassle of scanning QR codes and typing in URLs.

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text and win campaigns

on-pack-promotions

On pack promotions are a tried and tested way of driving purchase and providing standout for brands at the point of purchase. We run all types ( SMS, Web, QR, AR) and take care of everything from concepts to campaign build, back end, reporting, prize draws, URN creation, legal, pack sign off.

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on-pack-promotions

Marketing & Activation

Add our promotional mechanics to your marketing mix.

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Marketing & Activation
Geo targeting & Geo fencing

QR Code, Web & SMS Voting

Voting Mechanics either via QR code or SMS are a great way to involve your customers in your brand promotion, event or experience. By allowing people to vote in the promotion and shape the outcome you are immediately allowing people to feel more connected to your brand or experience.

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QR Code, Web & SMS Voting

Games and gamification

Level up your promotions and activationzzzzz

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Games and gamification
Spin the wheel / prize wheel Scratch-cards ( 3D, web/social) Treasure hunts & Scavenger hunts+7 more

Scan To Win Promotions With QR Codes

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Scan To Win Promotions With QR Codes