Promotional Mechanics & Digital Activations.
Online, OOH, on trade, on pack, in-store, events, social. We work across the entire shopper/consumer journey. Drop is is a quick brief and we can tailor our response to your brand's objectives.
QR Code, Web & SMS Voting
Voting Mechanics either via QR code or SMS are a great way to involve your customers in your brand promotion, event or experience. By allowing people to vote in the promotion and shape the outcome you are immediately allowing people to feel more connected to your brand or experience.
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Spin The Wheel / Prize Wheel Promotions
The 'Spin The Wheel' or 'Wheel of future' mechanic is a powerful and versatile option in the promotional toolkit of digital marketers. 'Prize wheels' can work in app, on a big screen at an event or as part of an instant win web-based promotion. We can also create different fun, animated, design options and prize tiers to align with your brand assets and products. . We can even build 3D spin the wheel promotions, like the Gordons Gin one here, where it looks like there is a real 3D wheel of fortune right in front of you in-store!
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Branded Mini Games
Branded games are a great way to get people to spend time with your brand. We create all types of games from hyper casual games to games that are linked to purchase. All of the games we develop work on the web with no app required.
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Augmented Reality Promotions & Activations
Immerse your shoppers and consumers in 3D experiences, games, and 3D gamification
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Receipt Scan
Advances in 'computer vision' technology mean that we can run promotions that use the receipt picture as proof of purchase. We provide clients with the web forms and a gallery log in to view, track and validate all receipts for picking winners and awarding prizes.
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Scan To Win Promotions With QR Codes
QR Codes on Point of Sale and Packaging are a great way to signpost shoppers to your web form, landing page or promotional microsite. In our WhiteClaw promotion we allocated one prize per outlet using Geo Technologies.
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competition entry form
Competition entry forms, campaign microsites or web entry mechanics provide a richer experience to engage shoppers and enable brands to also capture data for ongoing communications. Web entry mechanics also dovetail nicely with QR Codes and can also be housed within retailer apps or brand hubs. Our ‘win-mekanix’ platform enable us to build web entry mechanics in hours not weeks and provide URLs, QR codes quickly for POS deadlines.
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Retailer Media Promotions
Retail media provides great reach for brands looking to encourage purchase. We can integrate our tech ( like in our Deliveroo Coke promotion) to ensure only shoppers who make a purchase are added to the prize draw.
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WhatsApp Promotions
We can create any type of promotional mechanic in WhatsApp like this Hendricks photo contest where shoppers had to submit a purchase for a chance to win.
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Geo Targeted Promotions
Retailers and brand partners love promotions where their shoppers ( only) have an exclusive chance to win. By using geo technologies only genuine shoppers in-store can win a prize.
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Voting Promotions
QR/web or SMS polling or voting is a fun and effective way to discover what your customers and fans are thinking and involve customers in your event, promotion , fundraising, or sponsorship programme. Our platform makes it easy to set up and report on in real time.
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quizzes
There’s something almost addictive about testing your knowledge and being rewarded for your genius. Quizzes can immerse consumers in your brand promotion or product experience. Branded quizzes can also provide a functional role in terms of helping brands understand product preferences and funnel towards purchase.
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with-purchase-promotions
Entry with purchase are a guaranteed way to increase rate of sale and drive purchase. In our ALDI rugby promotion shoppers got a free sticker with purchase and a unique code to enter in a promotional microsite for a chance to win €2,000 per week or €50,000 for their local school.
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Treasure Hunts
Treasure hunts are a great way for engage consumers for a variety of reasons. There's the fun aspect of exploration, problem-solving, and of people's innate sense of adventure. Treasure hunts are stimulating and socially rewarding.
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text and win campaigns
Small but mighty and 100% ‘shopper centric’, cost effective and easy to set up SMS works on every type of phone. Because SMS is discreet it's great at getting (mostly self conscious people) to interact with your POS, OOH media, posters, radio and even TV. Also, by texting in a keyword people can get a link sent back by return which saves with the hassle of scanning QR codes and typing in URLs.
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on-pack-promotions
On pack promotions are a tried and tested way of driving purchase and providing standout for brands at the point of purchase. We run all types ( SMS, Web, QR, AR) and take care of everything from concepts to campaign build, back end, reporting, prize draws, URN creation, legal, pack sign off.
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Augmented Reality Marketing & Promotions
Augmented reality promotional mechanics and activations can surprise and delight your customers with engaging, eye catching 3D experiences, games, prize promotions, treasure hunts and other fun immersive mechanics. AR Mechanics also work on the web with no app required. We also create AR experiences, like the Smirnoff one here, that aid product understanding and encourage purchase.
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Retail Shopper Activations & Promotions
Engage shoppers, acquire data, nudge towards purchase
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