Competition entry forms, campaign microsites or web entry mechanics provide a richer experience to engage shoppers and enable brands to also capture data for ongoing communications. Web entry mechanics also dovetail nicely with QR Codes and can also be housed within retailer apps or brand hubs. Our ‘win-mekanix’ platform enable us to build web entry mechanics in hours not weeks and provide URLs, QR codes quickly for POS deadlines.

competition entry form

About Competition entry forms, campaign microsites or web entry mechanics provide a richer experience to engage shoppers and enable brands to also capture data for ongoing communications. Web entry mechanics also dovetail nicely with QR Codes and can also be housed within retailer apps or brand hubs. Our ‘win-mekanix’ platform enable us to build web entry mechanics in hours not weeks and provide URLs, QR codes quickly for POS deadlines.

Key Benefits

Richer channel than text and win for promotions

Multi retailers and prize scenarios can be housed in the same microsite

Potential to geo-lock promotions so only genuine shoppers within defined locations can enter

Opportunity to include other mechanics like upload, receipt, pack shot, logo scan, unique code etc

Scope to include mini games, augmented reality, gamification etc

Key Considerations for Set Up and costing

What is the activity goal?

Is a static/dynamic QR code required for point of sale and or packaging

Number of retailers running the promotion
Type of prize draw: ( win every day/hour/week magic moments etc)

Link to purchase – are unique codes required as part of the entry process?

Link to purchase – must shoppers upload a receipt, pack shot/selfie, scan logo, proof of purchase etc?

Number of retailers running the promotion – how many?

Prize/retailer consideration – will there be different prizes per retailer or will all prizes be distributed across all participating retailers?

Geo-restrictions – do we restrict the entries to certain outlets, territories etc

Prize draws? How many will there be?

IT Audit: will there be a penetration test and IT audit required?

Entries volume and scale – will there be large volume of entries required, is high availability required to manage spikes in volume with media burst and promotional support?

Reporting – does the promotion require Google analytics tagging etc

Prize fulfilment – who is managing prizes and contacting winners how can we set up to seamlessly manage this