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Small but mighty and 100% ‘shopper centric’, cost effective and easy to set up SMS works on every type of phone. Because SMS is discreet it's great at getting (mostly self conscious people) to interact with your POS, OOH media, posters, radio and even TV. Also, by texting in a keyword people can get a link sent back by return which saves with the hassle of scanning QR codes and typing in URLs.

text and win campaigns

Small but mighty and 100% ‘shopper centric’, cost effective and easy to set up SMS works on every type of phone. Because SMS is discreet it's great at getting (mostly self conscious people) to interact with your POS, OOH media, posters, radio and even TV. Also, by texting in a keyword people can get a link sent back by return which saves with the hassle of scanning QR codes and typing in URLs.

text and win campaigns

About Small but mighty and 100% ‘shopper centric’, cost effective and easy to set up SMS works on every type of phone. Because SMS is discreet it's great at getting (mostly self conscious people) to interact with your POS, OOH media, posters, radio and even TV. Also, by texting in a keyword people can get a link sent back by return which saves with the hassle of scanning QR codes and typing in URLs.

Overview 

Did you know? Although person to person ( P2P) SMS is in decline, non-P2P SMS is actually in growth. 

The reason: SMS campaigns are easy to set up, cost effective, accountable and because SMS is ‘discreet’ people are much more likely (especially when other humans are watching!) to text a keyword to a poster than scan a QR code.  

 

For in-store promotions, on-pack competitions and as a direct response mechanism for OOH (and in social where you can’t post web links except ‘in bio’) the key benefit of SMS has to be that shoppers are more likely to discretely fire off a keyword to a short code than type in a microsite URL or orientate their phone to scan a QR code when they are out and about!

 

Added to that is the fact that SMS promotions take hours not weeks to set up and supply for POS and because there is no publicly facing IP/web address they require little scrutiny from IT technical oversight or brand team and you can see why text and win campaigns are as popular as ever. 

 

Key Benefits: 

Easy to set up ( hours not weeks!) 

Rapid integration with POS 

Little scrutiny from IT Security and 'Brand Police' 

100% Shopper Centric ( Retail Partners also love text and wins) works in areas where wifi or 4G is poor 

Links to web entry mechanics where shoppers can text in to get the web URL/link to enter

 

Cost Effective 

Checklist for Set Up and costing

Location of activity ( UK, N.IRE, Rep Of Ire, Europe, USA, Australia etc) 

Number of keywords/retailers running the promotion 

Prize mechanic ( daily, weekly, magic moment prizes draws) 

Data required as part of entry ( e.g. text BRAND and name, address, DOB barcode, unique code etc) 

Live Date/End Date 

Short T&Cs required for POS

Possible URL required for T&Cs ( we can host if required) 

Any IT sign off or docs/warranties required for IT audit or sign off/compliance 

Prize fulfilment and process for contacting winners 

 

Recent work 

Denny, DietCoke, Kerrygold, Bus Eireann, Dairygold 

 

 

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