Gamification Campaigns
Gamification Campaigns for Brands
Perfect for digital comms, loyalty, events, and promotions. Choose from 20 templates including spin the wheel, quizzes, treasure hunts, scratch-card, memory games, predictors, prize drops and much more – everything is customised to your brand objectives, prize rules, and design guidelines.
Spin the wheel / wheel of fortune
These campaigns capture everything that makes gamification such a powerful addition to your marketing toolkit — online, in-app, or at live events. Is it the hypnotic motion and colour of the spinning wheel? The variety of prizes and variable rewards? Or the irresistible feeling that, since someone just won, you’ll be next?
We can fully customise your Spin-to-Win experience to match your brand’s look and feel, advise on prize strategy and ad spend, and build the all-important database logic to ensure prizes and winning moments are perfectly aligned with your campaign, promotion, or event duration.
We can deploy on screens at events, online, in app, TikTok, Snap, On-pack, with print – wherever you need.
Pro tip for events: elevate engagement with our Spin Cam, where guests can wave or interact with a screen to trigger the wheel. We can also support staffing, screen hire, prize fulfilment — everything you need for a seamless activation.
Predictor Games
Predictor games are the ultimate low-effort, dual-screen immersive experience.
Much like quizzes, they excel at weaving your brand into sporting or entertainment moments, amplifying emotional engagement, curiosity, and excitement.
They transform passive audiences into active participants while capturing valuable preference and behavioural data that can be used to power future personalised communications.
Add leaderboards, rounds, brackets and other nudges to drive excitement. Enlist influencers or brand ambassadors to add their predictions and re-circulate with their followers.
Give people an upcoming event and many will eagerly “pin their colours to the mast,” driven by the allure of bragging rights and the thrill of proving their knowledge, intuition, and insight.
Mini Games
One of the main strengths of gamification is that the experience is always fun and doesn’t feel like hard work ( like filling in a form or having to tag your friends and share).
Brand messaging is native and baked into the overall idea and gameplay.
Branded games are the ultimate expression of all things gamification because everyone simply loves playing games and they tap into the most powerful human drivers: curiosity, achievement, competition, connection, and escape.
In this example we did for Coca Cola the objective was to try and get shoppers to consider the Coca Cola 1.25L bottle as part of meal time occasions. So what did we do? You guessed it, we made a game where people learned all about simple recipes and then played a catch game to catch their ingredients for a chance to win additional prizes.
We can create any type of mini game ( shoot em, catch em, endless runner, penalty kick, rugby, basketball you name it we’ve done it).
Lastly did you know that there are globally 3 billion gamers now worldwide and it’s not just kids. Candycrush grannies love games and there are more woman playing games than men.
Check out our dedicated games section in the nav bar.
Memory Games
Memory games, like many gamified prize mechanics, are another great way to engage your audience while still having your brand front and centre.
Brand recall is at the core of all memory games, where players must match sets of two brand related images to complete the game.
As with all things gamification, these simple ‘mechanics’ transform passive audiences into active participants while capturing 1st party data and training players on key brand messages.
In this Carlsberg example, the objective was to celebrate the heritage of the brand in time for the launch if it’s new centenary related advertising. The matching game fits the objective perfectly where brands must match up the old beermats from the last 100 years.
This simple game play reinforces the brand message and lines up with the ad overall ad campaign.
We can tailor the memory game to your objectives, brand look and feel, and promotional business rules., add leaderboards, retailer APIs, deploy at events – whatever you need!
Quizzes
One of the great things about quizzes is that they place your brand right in the centre of the promotion or experience and in the case of the Schweppes ‘gin logo quiz’ example here you can build the questions around brand partners which helps with social sharing and reaching as many people as possible.
This quiz here was activated in pubs which again works really well because it gets people talking about the brand while they are considering their next order. Again from a gamification / science perspective quizzes hit all the right notes because they ‘spark curiosity, create a need for closure/completion, offer a a sense of achievement, enable self-discovery, and provide instant feedback’.
New AI powered quizzes like Octane AI, Zoovu, and involve.me also help with increasing AOV, basket size, conversion, recommendations etc.
Treasure Hunts
There’s something inherently playful and nostalgic about a treasure hunt. Cast your mind back to childhood games of hide-and-seek and remember just how engaging they were.
From a marketing perspective, treasure hunts or quests give guests a compelling reason to explore — whether that’s a venue, a brand website, or even a map-based journey — increasing engagement, dwell time, and sponsor exposure.
Rewards, clues, leaderboards,. and collectible level-ups drive motivation, while the interactive format boosts energy and creates highly shareable moments, making the experience more memorable and fun.
Treasure hunts can be designed in countless ways, and we’ve delivered many variations tailored to different briefs, budgets, audiences, and environments.
Other recent examples include Boyle Sports at Curragh, Jameson Pub Tour, WorldSkills RDS
Scratchcards
What is it about scratch-cards that people love?
Is it the satisfying scratch away of the panel and the immediate dopamine of seeing two of the three required magic coins only to crash and burn as you scratch away the last part of the panel?
With scratch cards there is always the feeling of ‘this is the moment I will win’ and a lot of the time you do do win, mostly in the form of ‘play again for free’ only to play again and then lose.
At the end of the day even when you are losing which makes them another great ‘low friction’ easy to play option for promotions, loyalty and comms.
We can set up all types of scratch experiences with all types of win outcomes, and deploy them right across the shopper journey, online, in-store, on pack and even using Augmented Reality where, like the example here we overlayed the scratch experience onto the Rockshore logo which was kinda cool if we say so ourselves!
If you are looking for trusty old paper scratch cards we can organise and manage them those promotions too!
Prize Drops
If we are being purists then Prize Drops ( like sneaker drops) are not strictly speaking gamification but who cares because they are a great way to create urgency for your brand and build those all-important memory structures especially in the medium term.
Think about it…you want to win tickets to your favourite festival brought to you by a brand you like, you sign up for the prize drop and over the course of the next days and weeks you get communications telling you when the next drops are.
This is a fantastic way to get people to remember your brand.
We can create all types using email, SMS, social comms, waiting rooms ( we wont mention Oasis!) , countdowns, leaderboards, consolation prizes etc.
We can even do some cool prize drops using mapping where people have to be in a certain location to unlock the experience.
We can also gamify it even more by adding 3D or Augmented reality elements where the win/lose experience takes the form of a 3D gift box, treasure chest, portal or even a fairy-door like we did recently in a park.
The options are limitless!
What are the benefits of gamification for marketing activations?
Memorable
Gamified promotions are memorable so players are more likely to remember your product when the time comes to buy.
Higher completion rates
Players will complete gamified promotions more than traditional web forms
More players
Because gamified promos are more fun and interesting they attract a wider audience.
Scroll stopping
When you post or advertise a gamified promo ( with a simple screen capture video) people will notice it more
Higher dwell time
Players spend c.3-5 minutes with gamified promotions again leading to higher brand recall and purchase intent
Bring your brand to life
Boring web form Vs a gamified promo with your distinctive brand assets as part of the game-play? The winner is…
What they say..
“Boys and Girls have been working with Return2Sender since we first started the agency. Recently they created some Augmented Reality experiences for our client 3 at The Electric Picnic and 3 Olympia. They always deliver on time and on budget and our work is safe in their capable hands.”
“Return2Sender delivered a magical, premium AR experience that remained true to our Kerrygold iconic gold foil packaging. The response from shoppers and the trade to our Christmas Star was overwhelmingly positive.”
DIGITAL CAMPAIGN FAQS
Gamification is the use of game mechanics — such as rewards, points, challenges, or competition — in non-game environments to increase engagement, participation, and brand interaction.
Brands are looking to stand out not fit in. Budgets are tight so cutting through the doom scroll is more important than eve. Put simply gamification gives you more bang for your buck. Gamification turns passive, (un-interested) audiences into active participants, making experiences more memorable and enjoyable.
We design experiences such as mini games, Spin-to-Win, quizzes, predictor games, treasure hunts, instant win mechanics, challenges, collect-and-unlock journeys, and interactive event activations using TVs or big screens. We can help align the correct experience with your goals, audience, budget, channels, KPIs etc.
It depends on the level of brand customisation required but our platform and library of templates automates everything. We can have you up and running in 5 days or 1 day if you need a QR code or web URL for comms or a print deadline.
It mostly depends on the amount of customisation and traffic volumes and length of campaign but if it’s for a simple activation or 1-2 day event we can work within your budget. We won’t take up too much room on your excel budget breakdown. You can plug us into your agency partners and we will work away and make sure everything lines up ( we will stay in lane also!).
Drop us a simple 3 line brief to [email protected]. ‘Example: we are trying to get <audience e.g. busy mums> to trial our <insert product category> in the following <insert channel, event etc> during the following time frame <e.g. Easter burst of activity>. What would you recommend?’
The key is choosing the right mechanic for your audience in the right channel or location.
100% no! Gamification is brilliant at tackling all types of business challenges and adding interactivity to all types of product categories. We work across sectors including retail, e-commerce, FMCG, sports, entertainment, finance, education, healthcare, and events. The key is choosing the right mechanic for your audience ( that’s where we come in).
We track metrics such as engagement rates, participation, dwell time, lead capture, conversions to book/buy, retention, all aligned with your campaign goals. We’ve been doing these campaigns for a while so we will ensure we provide accurate response rates and realistic KPIs so we don’t end up on the wrong end of finance teams.
As well as capturing *quality* email, mobile numbers and followers, gamification is also excellent for capturing zero-party data, including preferences, interests, behaviours, and intent signals — all provided willingly by users through interaction ( rather than it being a form filling exercise that no one will remember).
You might like these options too
Mini Games
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Receipt Scan
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Logo and Image Scan
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Who we work with
