Shopper-retail, leisure, hospitality, e-commerce

Shopper-retail, leisure, hospitality, e-Comm

Move people on the move with QR scan win, text & win, on-pack promotions, retail media, on trade promos, big screen games, connected packaging.

No purchase necessary & purchase related mechanics available.

Receipt upload (web form)

If you are looking for a 99% proven way to link your promotion to purchase, capture data, and secure point-of-sale visibility, then this is a great option.

We can set everything up, ensure it is legally and technically compliant, validate receipts, select winners, and manage incentives accordingly.

We provide everything you need, including QR codes, SMS responses, landing pages, receipt validation, web forms, terms and conditions, winner selection, point-of-sale sign-off, ad tracking, retailer media integration, fraud filtering, customer support, and prize fulfilment.

Receipt uploads work brilliantly for “chance to win” promotions, but equally well for gift-with-purchase (GWP) promotions.

On pack promotions

On-pack promotions are a tried-and-tested way to drive purchase and help brands stand out at the point of purchase.

We develop a range of mechanics, from web, microsite, and QR-based solutions to augmented reality “scan-to-win” experiences, as well as tried-and-tested text-to-win campaigns.

We offer a full-service solution, covering everything from prize mechanics and draws to pack design support, compliance testing, terms and conditions, and unique code generation.

We also liaise with printers, agency partners, and internal legal and IT teams to ensure everything runs smoothly.

Scan Win QR Code/Web Entry

Web entry mechanics (such as web forms, landing pages, or promotional microsites) reach a wide audience and can be embedded in any website or app, or deployed as standalone microsites. Links in bio, paid ads, SMS, or QR codes can direct entrants to these pages.

Additional conditions can be added depending on the business objective or campaign goal (e.g. receipt upload, unique code, proof of purchase, geolocation, voting, selfies, etc.).

We manage everything to ensure your promotion is a success, from idea generation and form design/build to winner selection, URL testing, QR code supply, print/POS testing, and terms and conditions.

Our Win-Mekanix platform handles data storage, prize fulfilment, and hourly, daily, weekly, or monthly draws. We can also integrate “magic moment” instant-win mechanics to make campaigns more engaging.

Text and win campaigns

Small but mighty, SMS remains the unsung hero for cut-through and eliciting a direct response—especially for shopper promotions or in places where the network signal doesn’t work reliably.

SMS is incredibly versatile, particularly for OOH, radio, print, and point of sale.

SMS campaigns are easy to set up, cost-effective, and accountable. Because SMS is discreet, people may prefer texting a keyword to a shortcode rather than scanning a QR code.

SMS can also link to the web, allowing shoppers to text in to enter and then complete a web form, upload a receipt, or scan a pack logo at a later time when they are less busy or have better Wi-Fi.

With over 20 years of delivering text-to-win campaigns in the UK and Ireland, we understand the subtle details required to make your promotion a success.

Gift with purchase

Gift-with-purchase (GWP) promotions are a highly effective way of driving purchase for brands.

Unlike discount or price-based promotions, GWPs can increase sales while boosting brand image. By offering a free gift, brands can maintain—or slightly increase—the product price while still delivering added value.

They can also drive category growth (which retailers value) by encouraging purchases of related or adjacent products.

Increasingly, brands offer virtual gifts or rewards, which are more cost-effective and help keep the offer visible for longer at the point of purchase.

As with all GWP promotions, it is crucial to link the promotion to purchase. We can support this—for example, in a campaign for Guinness, where shoppers scanned point-of-sale materials and packaging via augmented reality to receive a PIN and redeem a free gift online.

Retailer Media

Once upon a time, integrating digital or trade promotions within retailer or e-commerce environments was a slow process.

Today, retailers have dedicated media teams and platforms (RMNs) to automate campaigns.

Brands can now reach shoppers near the point of purchase via email, digital screens, social media, app notifications, and programmatic proximity ads (connected to Google, TikTok, and Meta), as well as sponsored search, homepage ads, and product listings.

Return2Sender can act as a trusted technical and agency partner, helping launch your campaign in line with RMN technical and creative standards.

We also advise on the most effective mechanics to suit your audience and objectives.

Example: Enter your Deliveroo order number for a chance to win with Coke.

Footfall Driver (gift/entry geo locked)

Did you know that many entries into retail or event-based promotions don’t come from people who are actually in-store or at the event?

It’s no coincidence that the same people often win multiple prizes.

This happens because entries can come from individuals (and sometimes bots) who repost campaign URLs on social media or dark web forums, entering multiple times using different mobile numbers, emails, and aliases.

This creates a lot of unnecessary stress ( and financial loss), especially at live events or when promotions are intended only for specific retailers’ customers or in-store rewards.

Fortunately, geo-targeting technologies allow you to set boundaries on where entries are accepted, gifts redeemed, vouchers issued, and prizes won.

Example: A Citroën free gift promotion we ran, geo-locked to participating outlets only.

Interactive Digital Screens

There’s nothing worse than spending heavily on an event or retail activation and not executing it properly, or relying on unenthusiastic salespeople to attract visitors.

Interactive digital screens are an effective way to capture attention, collect email addresses, spark interest, and showcase your product or service.

They can tell your brand story in ways a salesperson sometimes can’t, especially as many attendees prefer to explore at their own pace.

By gamifying the experience—spin-to-win, quizzes, memory games, arcade games, selfies, or sports—you can build anticipation and exclusivity around your product.

Our WinMekanix platform automates everything, allowing us to quickly set up interactive experiences and advise on T&Cs, materials, prizes, and the experience itself.

Features & benefits

Automated workflows

All business logic, data capture, prize draws, automated via our Win Mekanix Platform.

Multiple Mechanics

Choose from pre-existing templates, mechanics, and games to save time and budget.

API integrations

Automate 1st party data and data capture to MailChimp, Klayvio, Salesforce etc.

QR Codes Generated

Generate QR codes and embed with your point of sale, digital screens, packaging, comms.

Prize Fulfilment

All types of win scenarios, prize draws, digital vouchers etc can be automated.

Print templates and automated POS

Choose from point of sale and print templates to save time and budget.

What they say..

“Boys and Girls have been working with Return2Sender since we first started the agency. Recently they created some Augmented Reality experiences for our client 3 at The Electric Picnic and 3 Olympia. They always deliver on time and on budget and our work is safe in their capable hands.”

Pat Stephenson

Boys & Girls Managing Partner & Founder

“Return2Sender delivered a magical, premium AR experience that remained true to our Kerrygold iconic gold foil packaging. The response from shoppers and the trade to our Christmas Star was overwhelmingly positive.”

Monique Kelleher

Kerrygold Marketing Manager

FAQ Shopper-retail, leisure

How long does it take to set up a campaign?

Most campaigns take 5-10 working days to set up. In saying that, if you need something urgently or you have a a looming print deadline we can turn things around in 24-48 hours.

Why types of promotional mechanics do you offer?

We offer all types of landing pages, web forms, micro-sites, games and gamification experiences. Everything is aligned to your activity goals, budget, timelines, legal considerations. We also provide QR codes, prize fulfilment, point of sale design and event or merchandising teams ( via partners) where required.

What do campaigns typically cost?

It depends but usually these are priced based on the amount of entries they will generate so if its a high profile campaign with lots of media support and the experience is gamified then that will tend to cost more. Our minimum fee for most simple prize promotions is 1k. If we are re-using an existing template and there is not too much design customisation again that will keep the price down.

Do you support multi-region rollouts?

Yes, we can support multi region or country rollouts with language variations.

What sort or technical or IT security certification do you provide?

Everything we do is regularly ‘penetration tested’ by ourselves and our customers and all of our systems will stand up to scrutiny from IT security or 3rd party pen testing companies.

How do I get started?

Email [email protected] with with a few lines about the project ( objectives, channels, target audience) and we will get straight back to you with some ideas straight away.