Here are some of the benefits of running on pack promotions:

On pack promotions provide standout for brands on shelf where the majority of decisions are made 
On pack promotions drive sales and provide a reason to buy your product 
On pack promotions drive engagement with on average 1% of all packs received
On pack promotions add value to your packaging via instant win, gift with purchase and free content / digital rewards
On pack promotions enable new types of formats like Augmented Reality where the pack can be used as a canvas for games and immersive experiences where shoppers can also win prizes
On pack promotions drive significantly more active engagement than shelf edge or POS driven prize mechanics.
Data capture of email or mobile ( on average minimum 30% of campaign entrants will opt in for ongoing comms via email and or SMS)

We offer a full service to deliver your on pack promotion and make it a success: 

Idea generation, prize selection, sourcing and campaign planning
Entry method selection ( text to win, web entry, QR code Augmented Reality etc) 
Design, copy and art direction of pack artwork 
Unique code generation and printer liaison for pack artwork sign off
Technical build of web form/microsite, text to win mechanic or AR ‘scan win’ experience 
Prize draw, win logic and winner selection automation
Contacting winners and providing names, address, email, mobile etc to fulfilment partners
Data capture and secure storage or transfer of opt in entrants 
Google analytics integration for reporting directly to client GA account 
IT Security, INFOSEC and penetration test of web form
Gaming & Lotteries compliance and legal guidance