The Brief & Background
Christmas is a key consumption moment for Kerrygold—a time when people come together and the brand’s iconic gold packaging graces dinner tables around the world.
Kerrygold’s advertising has always celebrated the joy of togetherness and the simple pleasures of sharing a home-cooked meal.
The latest campaign builds on this tradition, emphasizing that life’s simplest moments are often the most meaningful—and that Kerrygold has the power to make them even more memorable.
To extend this idea the Kerrygold brand and packaging teams partnered with Return2Sender to explore how augmented reality could add a touch of magic (and encourage purchase).
The result was the Kerrygold Christmas Star — an Instagram filter that transformed the brand’s iconic packaging into a shimmering 3D gold star. Shoppers could place this star into any festive scene and share it for a chance to win.
What We Delivered:
-3D modelling of the Christmas star
-3D modelling of the Kerrygold pack and foil
-Christmas scene creation and animation (Christmas stockings, snow, presents, particle effects)
-Logo detection and 3D animation ( scanning the pack and the animation turning the foil into the Christmas star)
-Landing page design ( via link in bio)
-Copywriting and on screen instructions and prompts
-Meta/Instagram/ Facebook lens/filter submission and approval in line with Meta requirements
-Prize Management
Results:
-4% packaging scan response rate
-566k impressions
-22k downloads
Project Details
DATE
December 14, 2023
“Return2Sender delivered a magical, premium AR experience that remained true to our Kerrygold iconic gold foil packaging. The response from shoppers and the trade to our Christmas Star was overwhelmingly positive.“
Monique Kelleher
Kerrygold Marketing Manager
Project Gallery
Explore the Visual elements of our project