
ALDI Rugby Activation & Promotion
For ALDI & McCann Manchester we created a 12 week promotion where shoppers could win €2,000 per week and €50,000 for your school. This promotion generated half a million entries.
The Brief:
Since 2022 ALDI have been a partner with the IRFU on the ALDI Play Rugby Programme with Irish rugby stars like Paul O’Connell promoting the initiative.
As part of the sponsorship, ALDI ran a nationwide campaign involving shoppers and schools where shoppers were able to collect one sticker for every €25 spent in any of the 155 ALDI stores nationwide and use that sticker on one of their local school’s posters.
A completed poster of 300 stickers earned their local school an entry into the main prize draw to win €50,000 plus an additional prize fund where 10 schools could also win €5,000 for their school facilities.
To extend the reach of the 2023/2024 promotion ALDI and their agency McCann Manchester turned to Return2Sender to create a ‘volume driving’ and technically robust prize draw promotion where shoppers could also use the unique codes on their stickers to enter 12 weekly draws for a chance to win €2,000 worth of shopping vouchers.
The results were outstanding with over half a million unique entries received with each entry attributable to €25 spent at ALDI.
What We Delivered:
-Promotional Microsite Design & Build & QA in line with McCann key visual / POS
-Unique Code Generation, QR Code Approval, printer liaison, POS, T&Cs sign off
-Database development, unique code validation and anti-fraud detection
-High availability, robust, pen tested, scalable, Web/DB IT environment on AWS
-Automated weekly prize draws, winner management and prize/data collection
-Weekly email promotion comms to all participants
-Opt-in/Opt-Out Consent Management, Data Processing in line with GDPR guidelines
-Shopper queries, customer care line and query resolution via email
-Dashboard for campaign statistics and graphs and reporting, data management, opt ins export
-Dashboard for validating poster submission and adding the image to the prize draw
-Dashboard portal for user access management for managing poster requests from schools
-Notification systèm and email alerts for all workflows
-Penetration test of Microsite, Web Server/Database, Dashboard & Control
panel for approval by ALDI stakeholders/I.T
-Post Campaign Data Analysis & B.I
Results:
501,868 entries
39% Opt In Rate
€12.5 MILLION Equivalent Sales Value
Client Quote:
This was an extremely high profile, high volume promotion with meticulous execution from R2S & all agency partners delivering a massive response rate 24/7 over 5 months.
John Corcoran, Sponsorships, Partnerships Manager, ALDI
Project Details
DATE
May 30, 2024
The ALDI win your weekly shop (EURO 25,000) promotion was an extremely high profile, high volume promotion with meticulous execution from R2S & all agency partners delivering a massive response rate 24/7 over 5 months.
John Corcoran
ALDI Sponsorships & Partnerships Manager
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![[object Object]](https://res.cloudinary.com/scanfiniti-dev/image/upload/v1746625352/ALDI_on_pack_promotion_7_bc1ba29df2.jpg)
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