Kerrygold Augmented Reality Christmas Star
For Kerrygold we created a purchase related mechanic and brand experience where we transformed the icon Kerrygold packaging into a 3D gold star ( Instagram Filter) that shoppers could drop into any festive occasion and share for a chance to win.
The Brief:
Christmas, when people come together, is a key consumption occasion for Kerrygold where the iconic gold packaging adorns dinner tables all over the world.
Kerrygold’s advertising has always celebrated people coming together and enjoying small moments over a home-cooked meal.
The recent advertising is rooted in the idea that life’s simpler moments are often the most special and that Kerrygold can enrich them in a memorable way.
So, to extend the campaign idea, the Kerrygold brand team and packaging team turned to Return2Sender to explore how we might create something magical using Augmented reality.
The result was the Kerrygold Christmas Star that transformed the icon Kerrygold packaging into a 3D gold star ( Instagram Filter) that shoppers could drop into any festive occasion and share for a chance to win.
What We Delivered:
-3D modelling of the Christmas star
-3D modelling of the Kerrygold pack and foil
-Christmas scene creation and animation (Christmas stockings, snow, presents, particle effects)
-Logo detection and 3D animation ( scanning the pack and the animation turning the foil into the Christmas star)
-Landing page design ( via link in bio)
-Copywriting and on screen instructions and prompts
-Meta/Instagram/ Facebook lens/filter submission and approval in line with Meta requirements
-Prize Management
Results:
4% packaging scan response rate
566k impressions
22k downloads
We were looking for a trusted partner to help us deliver the iOS / Android app for The National Famine Way, walking tour. Return2Sender patiently guided us every step of the way and provided lots of nice suggestions to make it as user friendly as possible as well as maximising our budget and prioritising features and benefits for our audience.
Jo Tynan
Irish Heritage Trust Head of Marketing, Communications & Digital Engagement
Project Gallery
Explore the visual elements of our project for .
![[object Object]](https://res.cloudinary.com/scanfiniti-dev/image/upload/v1746626867/kerrygold_packaging_augmented_reality_45ed8d98d9.png)
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