Keelings On Pack Promotion

The Brief & Background 

Keelings, in partnership with their agency The Marketing Network, launched the Great Rewilding programme—a mission-driven initiative aimed at reversing the decline of bees and other pollinators across Ireland.

As part of the campaign, Keelings offered shoppers a chance to receive a free pack of rewilding seeds.

To claim the seeds, customers simply scanned a QR code on the product packaging, which directed them to a microsite. There, they entered a unique code from the pack along with their name, address, and Eircode to complete their claim.

Return2Sender played a key role in bringing this experience to life. We generated the unique codes and QR codes for each pack, liaised with printers, built the microsite's web form and validation system, and developed a secure database to manage shopper entries. 

We also provided a dedicated portal for the fulfilment team to easily access the necessary data to ship out the wildflower seed packs.

To keep all stakeholders informed, we automated regular email reports detailing entry volumes, redemption rates, and overall campaign performance.

Did you know? 'Wildflowers provide critical habitat for pollinators like insects and wildlife, who then play a critical role in ecosystem function and pollination. Wildflowers can improve soil health, prevent erosion, improve water quality, increase yields and enhance forage conditions for livestock'.

What we delivered:

Unique Code Generation for all SKU’s running the promotion.

Web form to validate unique codes and capture prize claim name, address, opt ins

QR Code Generation

Terms & Conditions Support

Prize logic, fraud/error prevention, de-duplication of entries ( 1 per mobile per day)

Web Analytics and reporting

Opt in, data management, data extract, deletion of data as per GDPR & Tc&Cs

Results:

29,099 entries ( 8% pack response rate)

32% opt in rate for email/sms comms